How can you effectively communicate your competitive advantage as an early-stage startup?

A partir do momento que você conhece o seu público fica muito mais fácil transmitir a sua vantagem comparativa a ele de forma mais palatável! Entenda de fato os anseios e as dores do seu público e fique um passo mais próximo do sucesso!

The more clear you with your audience, their pains, and their desired solutions; the more your message will be heard. The worst mistake and business can make is confuse the client because a confused client will not buy.

Different people care about different stuff, so be adaptable. Here's some steps: 👉Understand your audience 👉Tailor your message to their needs 👉Research and analyze your audience 👉Anticipate and address potential questions 👉Be adaptable in your communication style

When we were raising money, we got a great piece of advice from one of our advisors that instantly changed our pitch. Because our space was very competitive, we had to make sure we just acknowledged the elephant in the room as soon as we started our pitch. It would answer the biggest question that the investors used to have and allows them to focus in on why you are different from the get-go rather than trying to piece it together themselves and making their own conclusions by the end.

When I started a waterfront activity center the presumed uniqueness was to offer tailored, high performance small boat lessons. A year later I was selected USRowing runner-up Coach of the Year. Lots of new signups happened. But our waterfront expenses still outdistanced our revenue. We were a sinking ship. Grit wasn’t enough either. So I kept losing revenue. My smart wife encouraged me to listen to William James: “if what you’re doing doesn’t work, try something else.” Our retooled mantra and approach worked: “safe fun on the water.” Basically we focused more on kayak rentals and kids camps which many more people wanted

In a 2009 viral TED talk by Simon Sinek, he shared the idea of "Start with Why". If we can articulate the purpose of our work, the path to achieving our desired end results will reveal itself along the way. It would be easier to create buy-in with your target audience, when they are inspired by, and have confidence in, why we do what we do.

When you are in a competitive space you need to ask yourself this. Why would I buy from me? What's so unique that people will choose you over your competition If you can't answer that then you have to find one in order for you to sustain .

Storytelling creates a direct connection with people's hearts. Backing up your story with proof, like success analytics or customer testimonials, is a powerful way to showcase why your business stands out. It adds credibility and makes your message more convincing.

When you're telling people why your business is great, keep it simple and stick to the main points. Be honest and confident about what you offer, and avoid making exaggerated claims that might make people skeptical. Just be straightforward and clear.

When you want people to do something, make it super clear and easy. Whether it's trying out a trial, scheduling a demo, or joining a list, just tell them what to do. Make it feel important, a bit urgent, and simple to follow.

You suppose to be very effective and I would say efficient to deliver the message to your targeted audience about the unique feat you offer to them that would be best product with high value in return to them, your words to describe should be highly precise and appealing to grasp the attention to the audience to give it a try but be careful to say only what you have against your competitors products.