How can you effectively manage logistics and operations for influencer marketing campaigns at scale?

Influencer Marketing can help with building awareness, product launches, events, hype creation, broadening the sales funnels, Driving downloads, etc. You need to clearly define your goal for every campaign and not try to achieve everything in one go. Having a clearly set goal also helps the creator to strategize content accordingly.

Depending on your niche, you should seek influencers on different platforms. For instance, B2C influencer marketing campaigns are most effective on Instagram and TikTok, whereas B2B campaigns excel on LinkedIn and YouTube. Once you've identified the right platform, establish a clear objective for your campaign and set a budget. This information will guide you in choosing the type of influencer to collaborate with, whether micro, nano, mega, or others.

Word on the Block was built to enable brands to scale up their influencer operations in the most efficient and easy manner as possible. The platform allows advertisers to select which pieces of the campaign they would like to manage (creator selection, negotiation, content production, content review, etc) and allows the rest of the work to be put on autopilot. Our platform handles the tedious tasks and heavy lifting required to execute a successful influencer campaign. As a result, advertisers can focus on the nuances that drive outsized results instead of going back and forth with creators all day.

Work with creators who align with your brand values and relate to your target audience. Create a brand-specific criteria list, including qualitative and quantitative metrics like engagement, reach, authenticity, and diversity + inclusion. For each potential partner, consider: -Relevance: How will this influencer’s style + content represent the brand? -Reach: What relationship does the influencer have with their audience + on what platform? -Resonance: How valuable is the content created? Is it well received? -Risk: Do the influencer’s channels have offensive content? Are their views misaligned with the brand's values? Bonus: Keep a list of people who organically post about your brand. Tap them for an authentic partnership.

Picking the right influencers is the most critical hurdle that will ultimately decide if you will drive good ROI or not. Sadly, if you do it manually in-house or through an outsourced agency, you're playing more by luck and chance. If you need a solid campaign, you need to build it on data, have access to the right people in the right timeline and not let your personal bias intervene in the shortlisting process. For the same reasons, using a data-driven platform to help you is the best bet. Platforms like Infloso give you flexibility of budgets, access to a huge influencer pool, automation & scale without any long-term commitments. While some platforms are super expensive or just give you data, no access to creators.

Negotiations in the industry are tricky because of the lack of set standards, lack of measurable ROI, no access to first-party data and randomised, highly subjective dealmaking. Best is to use a well-defined approach and negotiate with people who can broadly fit in your campaign budget. If you don't follow hard budgets, you're bound to overspend. On Infloso, the AI does all of this for you, autmatically.

Platforms like @infloso help you do this real-time, completely automated across platforms. This helps you measure the impact in real-time as well as take corrective action.