How can you ensure primary research is reliable across age groups?

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Primary research is a valuable way to collect original data and insights from your target audience. However, different age groups may have different preferences, expectations, and behaviors when it comes to participating in your research. How can you ensure that your primary research is reliable across age groups? Here are some tips to help you design, conduct, and report your research in a way that respects and reflects the diversity of your respondents.

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