How can you ensure your event aligns with your brand values?

Définir les Objectifs de l'Événement : Assurez-vous que les objectifs de l'événement reflètent les valeurs de votre marque. Cohérence Visuelle et de Message : Utilisez des éléments visuels et des messages qui correspondent à l'identité de votre marque. Sélection du Contenu et des Intervenants : Choisissez des contenus et des intervenants qui incarnent et renforcent les valeurs de votre marque. Expérience Participant : Créez une expérience qui reflète l'essence de votre marque. Feedback et Évaluation : Recueillez des retours pour vous assurer que l'événement a bien véhiculé les valeurs souhaitées.

Clearly articulate your brand values. Whether it's innovation, inclusivity, sustainability, or any other core principles, having a solid understanding of what your brand stands for is the first step. Ensure that the theme and purpose of the event resonate with your brand values. Use consistent branding elements throughout the event materials, such as logos, colors, and messaging. Involve your employees in the event planning process. Their insights can contribute to a more authentic representation of your brand values, and their enthusiasm can help convey genuine passion to attendees.

Sales is the most important part of every small or big company and there is not a single school for salesmen except sporadic courses!? My vision is that with my 30 years of work experience as a salesperson, manager and sales director, I have something to convey to colleagues who want to learn the real truth about sales through practice rather than theory. My goal is to, through practical work, raise awareness of the elements of sales that we all have but don't use.

Que dire de plus - pour atteindre le public que l'on souhaite atteindre, il faut le connaître, le comprendre - ses besoins, ses attentes, ses envies et ses valeurs.

A clear and compelling purpose is the heart of any successful PR event. It guides our decisions, inspires our audience, and ultimately determines the impact our event will have. By digging deep, crafting a captivating vision, and ensuring alignment throughout, we plant the seeds for an event that not only achieves its goals but also leaves a lasting impression on our audience and the world around us.

Knowing that an event is one of the many corporate cogs that are essential to the knitting of a brand is the first step to build a coherent story. An event should, without exception illuminate the essence of any brand. Some of the elements to be considered in curating an event include the Values of the brand ( principles & beliefs of a brand) its Personality (character and tone which must resonate with the event guests) ,Purpose ( reason for existence/ its “raison d'être." ) Promise ( commitment that becomes a gold standard by which guests measure & expect across various brand touch points) and Differentiation ( what sets it apart from the rest). All these elements should reflect in any event that a brand hosts.

While choosing a theme that resonates with our brand, purpose, and audience, we create the perfect melody for our PR event one that sets the stage for an unforgettable experience, strengthens our brand image, and leaves a lasting impact on our guests.

Escolher um tema bacana é uma parte crucial na organização de um evento. Ele precisa ser uma extensão dos valores e da personalidade da sua marca, além de se encaixar com o propósito e o público do evento. Por exemplo, se a sua marca é toda sobre inovação e criatividade, um tema que mostre os seus produtos mais recentes ou que envolva os convidados em atividades interativas pode ser uma ótima pedida. Já se a marca foca em sustentabilidade e ética, um tema que destaque o impacto social ou ambiental da empresa e incentive ações positivas seria perfeito. O tema certo pode fazer toda a diferença, criando uma experiência memorável e reforçando a mensagem da sua marca.

J'ajoute que le thème peut être associé à un marronnier, un évènement d'actualité de type Newsjacking toujours en phase avec l'ADN de la marque !

Can you flip the script? Instead of a theme that showcases what your brand is, choose a theme that challenges or questions it. If your brand is about innovation, the theme could be about the paradoxes of innovation. This approach engages your audience in a deeper, more thought-provoking conversation about your brand values.

Collecting feedback from attendees and stakeholders to identify areas of success and areas for improvement. Consistency is key. By integrating your brand values into every aspect of the event, you not only create a memorable experience but also strengthen the connection between your brand and your audience.

Un souvenir me remonte : lorsque je travaillais dans le Conseil nous avions organisé un évènement de restauration autour de la truffe et cette dégustation avait été placée sous le signe de l'audace comme valeur cardinale !

Perhaps we have a specific aspect of the experience we'd like to delve deeper into, here are we have some options: Venue Selection: Brainstorming ideal locations based on our theme, guest count, and budget. Engaging Activities: Designing interactive workshops, panels, games, or performances that align with our message and keep our audience active. Storytelling Techniques: Crafting compelling narratives throughout the event using presentations, live demonstrations, or even audience participation.

Justamente hoy creo que las marcas venden experiencias. Ya no se trata de solo comunicar, sino sentir esos mensajes clave, y que sean acordes a la forma de vivirlo, de como se difunde esa experiencia, detrás de la marca...

Incorporating your brand colors strategically throughout the event can reinforce your brand identity. For instance, choosing colors that evoke the emotions and qualities associated with your brand values can create a visually cohesive and memorable experience for attendees. Consider integrating these colors in signage, decor, and promotional materials to enhance the overall impact of your event.

Rien à ajouter sinon ne pas oublier les supports physiques qui sacralisent parfois l'invitation : cartes de voeux, coffrets surprises etc.

We carefully selecting the right channels, crafting compelling messages, and continuously amplifying our reach, we can create a promotional symphony that attracts a packed house and turns our event into a memorable experience that resonates long after the final curtain falls.

Siempre digo que muchas veces la noticia no es el evento en sí, pero sí el contexto y contenido del evento, qué queremos comunicar, y en base a eso bajar conceptos de lo que queremos decir, con la excusa... el evento!

I always select, besides the formal feedback forms, several people to ask for feedback. I recently found an optimal model for effective feedback in Adam Grant’s book Hidden Potential 📕 - ask “please rate, and if there is one thing to improve - what would it be”. But ask people who 1️⃣ genuinely care to make you better 2️⃣ are knowledgeable in the area they will provide feedback 3️⃣ have the level of context ✅✅✅

Basically, by expressing genuine appreciation, actively gathering feedback, and maintaining the connection, we can transform our post-event interactions into valuable relationship boosters. While consistently learning and adapting based on our audience's input, we can cultivate a loyal following and ensure our next event is even more impactful and successful.

Post-event, surprise attendees with something unexpected yet valuable. It could be a personalized analysis of how the event might impact their professional journey, a unique insight, or a resource. This approach not only extends the event's life but also deepens the brand connection.

Align your speakers and presenters with your brand values. Ensure that their expertise and messaging resonate with the core values of your event, contributing to a cohesive and impactful experience for your audience.

Por nuestra experiencia (Ávoris) en convenciones y eventos, la figura del ponente animador o presentador es un elemento clave que puede marcar la diferencia entre un evento memorable y uno olvidable. Este colaborador no solo debe transmir información, sino que también inyecta vitalidad y energía al ambiente, manteniendo a la audiencia atenta de principio a fin. La conexión emocional entre el ponente y el público es fundamental. Un buen presentador no solo domina el contenido, sino que sabe cómo transmitir con carisma y entusiasmo. Esta habilidad no solo mantiene la atención de la audiencia, sino que también crea un ambiente próximo a la marca del evento. Llevamos varios eventos contratando este perfil y estamos muy satisfechos. #Turismo

Stopping Power. All events, whether it's a table, a booth or giant music festival need to have "stopping power." What is the bold, creative idea to get people to stop and say "whoa.... what is this?"