How can you ensure your team has a shared understanding of the project?

Asegurar una comprensión compartida del proyecto implica reuniones claras de inicio, documentación centralizada y definición de roles. Fomentar la comunicación abierta, utilizar herramientas colaborativas y proporcionar retroalimentación continua. Visualizaciones y sesiones de preguntas y respuestas refuerzan la alineación. Establecer canales formales de comunicación y ofrecer capacitación según sea necesario asegura un equipo informado y cohesionado. Un buen Project Management se va formando con cada proyecto, a nivel profesional y humano.

Running a kickoff meeting with your entire team is key to delivering a clear message. Make sure everyone knows why they are in the project and what they are supposed to be doing. Mark clear objectives and state what success looks like.

Your team can have an understanding of the project and it's sensitivity once you've clearly communicated the scope, challenges, opportunities, outcome of the process.

To ensure the clear understanding, a meeting with team should be held and asking questions regarding the project will let, to know clearly if the team is understanding and cooperative enough to hold it or not. Questions on the basis of "Situation"( which might can create while doing project) could be the game changer to understand the psychology and problem solving strategy of your team.

Si quieres asegurarte de que tu equipo y tú estén en la misma línea, privilegia la transparencia y deshazte de los 'secretos' no esenciales. Para hacer estrategia de contenidos efectiva, el equipo debe estar familiarizado con todos los aspectos del negocio o, por lo menos, saber a quién recurrir si necesitan apoyo externo o comentar una idea de manera informal. Una persona que sabe qué hace, por qué lo hace y a quién impacta tiene más motivación y capacidad crítica; además, fortalece el sentido de unidad en el equipo, detona la creatividad y genera espacios de respeto indispensables para sacar avante los proyectos.

A simple dry erase board can be a lifesaver when it comes to getting creative ideas out of your brain and into the world. Sometimes words don’t quite convey everything you’re thinking so that your team can visualize it. Being able to draw it out and talk through it assists those not inside your head get a sneak peek.

Please use a storyboarding tool to ensure you all visually understand where, what and how things need to be done. Also, by whom? Most teams fail to deliver because there is a specific gap in their understanding of who is doing what. Gantt Charts can help with timelines (but make sure your team understands it) Personally, I also like to keep printouts of the team structure - on top of the desk to remember which specific person can help me with which specific thing!

People are more likely to read content that includes images and videos. When choosing images and videos, be sure to select ones that are relevant to your content and that will help to illustrate your points. Infographics and charts are a great way to present data in a visually appealing way. They can help to make your content more easily digestible and understandable. Mind maps are a great way to brainstorm ideas and organize your thoughts. They can help you to see the big picture and to identify the relationships between different ideas.

Buy-in is one of the most important factors to a successful content strategy. If your team is simply executing a strategy they had no part in building, they have basically been shown that their value is only in the publishing and not the high-level thinking. Developing the strategy together gives everyone ownership of the successes and failures, and a shared passion for every project that is a part of it.

Talk to your team mates before you create a beautiful content strategy. Are they equipped to handle it? Are they trained to handle it? Are there any big holidays they are planning to not work on? If you don't have a teammate while you deliver a project, you're going to have a problem. Train your team to deal with problems effectively! Do not expect them to skill-up outside of the organisation. YOU have to help them improve their skills.

There are 99 problems in creating a content strategy, and clear communication solves more than half of them. When we provide a framework and environment to express our ideas clearly, everything becomes easier.

It's important to get buy-in from your team and stakeholders before you start implementing your content strategy. This will help to ensure that everyone is on the same page and that you have the support you need to succeed. Regular meetings are a great way to keep your team and stakeholders updated on the progress of your content strategy. This will help to ensure that everyone is aware of any changes or challenges and that you're able to address any issues that arise. It's important to celebrate your successes along the way. This will help to keep your team motivated and engaged.

Very few people understand and/or like industry jargon. I refused to learn it or use it - primarily because it seems like gatekeeping. Use common language that's easy to understand. Eg. If you call a post caption 'copy' then tell your teammates on Day 1, not on day 45.

Content strategy is not a very well understood discipline. Few are fluent in content geek speak. So you have to your team and stakeholders in their language. Don't expect them to speak yours. You need them more than they need you. A content strategy without execution is just a bunch of pillars.

Avoid using jargon and technical terms that your audience may not be familiar with. Use plain language that everyone can understand. If you do use any unfamiliar terms, be sure to define them in a glossary or in the text itself. Ask your team and stakeholders for feedback on your content to make sure that it's clear and understandable.

Remember to document any changes you make to your content strategy so you can refer back to them in the future. This way, you'll have a detailed record of what was adjusted and why, which will help ensure consistency and support your team when creating new content. This practice makes it easier to make decisions, encourages transparency, and creates a shared knowledge base that promotes efficient collaboration within the team. In other words, detailed documentation gives your team valuable insights that will help you improve over time!

I love this area of project management, and doing it right will make your life immeasurably. When I was at @UPM we had to follow these three steps: 1. **Prioritize Impact:** - Identify elements with the most significant impact on your objectives. - Consider the potential influence of each factor on your overall strategy and goals. 2. **Relevance to Objectives:** - Align the analysis with your specific objectives and goals. - Prioritize elements that directly impact your ability to achieve these objectives. 3. **Quantify and Qualify:** - Assign numerical or qualitative values to each element to gauge its importance. - Focus on elements with higher scores or those critical to your business success.

It's important to monitor the results of your content strategy so that you can see what's working and what's not. This will help you to make adjustments as needed. Your content strategy should be flexible enough to adapt to changes in your business or industry. Be prepared to make changes as needed. The world of content marketing is constantly changing. Stay up-to-date on the latest trends so that you can keep your content strategy fresh and relevant.

Most misunderstandings can be traced back to the original brief, or lack of! So always have a full written brief, and clarify details. You'd be surprised by how many people, who submit a brief, aren't actually sure what they're asking for, or why. Push back, and get super clear on the ask, before you even brief your team. Then never just assume someone "gets it" or is doing something just because "that's usually their job". Make sure everyone knows exactly what's expected of them, and when, before you start. That extra time up front, will save significant time down the line. Importantly, it'll often be the difference between you delivering successfully, or having an almighty 🐓-up on your hands. 🎯

Ask them to write a short summary of what they understood about the project. This way you can get everyone's thoughts and can address concerns or difficulties early

Transparency and engagement are key. Communicate and document the plan early and clearly, and ensure any changes are shared immediately. Recommend holding retrospective sessions at the end of a project which can be extremely helpful going forward with new insights and lessons learned.

Communication is key when it comes to any project. Always start off any project with a team meeting, where you can share the details of the project and address concerns or questions at an early stage. Consolidate these details into a shared document so everyone is kept in the loop. Having meetings like these at key milestones of your projects will help to ensure that your team is on schedule and is aware of the project’s details or changes.

"MEASURE THRICE AND CUT ONCE" as the saying goes, because precision matters. It's imperative to have everyone on board, as confusion among team members can and will derail a project. I recommend bringing in a facilitator. A facilitator creates a safe space where discussions can thrive without turning into conflicts. This environment encourages everyone to voice their perspectives and the team leader can clarify all doubts. There is simply no substitute for direct communication to ensure we're all on the same page.