How can you ensure that your theatre company's marketing aligns with its values and mission?

Knowing your values and mission is the starting place - building an authentic brand voice and a set of behaviors designed to connect with your audience is key. Who are you to your audience as it relates to your mission and vision. How do you express your vision from your audience’s perspective.

Define Your Artistic Vision: Unveil the heart of your theatre's vision. Beyond demographics, understand why your art matters to your audience. This clarity forms the foundation for an authentic brand voice. Be An Experience Master: Your marketing materials are previews. Infuse authenticity, integrate values, and maintain consistent visuals. Craft storytelling that reflects the essence of your performances.

Crafting a marketing strategy for your theatre company is an art form reflecting the company's artistic vision, values, and mission. Define your artistic vision clearly, letting marketing materials serve as captivating previews. Integrate values into messaging, infusing authenticity. Create compelling storytelling, mirroring the emotional richness of performances. Maintain consistent branding in visuals. Foster community engagement through social media, making it a shared experience. Collaborate with local artists, reinforcing your theatre's commitment. Leverage digital platforms for creative showcases. Regularly evaluate and adapt marketing strategies to stay in sync with evolving identities. Align marketing to be integral to the narrative

After defining your values and mission, pinpoint your target audience through methods like surveys, interviews, and analytics. Understand demographics, psychographics, and behaviors. This knowledge enables tailored marketing messages, channels, and tactics aligning with their needs and expectations. Researching your audience is an ongoing process, ensuring your strategies stay attuned to their evolving preferences. Stay nimble in adapting your approach based on the valuable insights gathered through continuous feedback and analysis. This audience-centric approach forms a sturdy foundation for a resonant and effective marketing strategy.

In crafting your marketing strategy, recognize content as the heartbeat. It informs, educates, entertains, and persuades your audience. From blog posts to videos, podcasts, newsletters, and testimonials, varied content forms the connective tissue. Make it relevant, valuable, and engaging, reflecting your theatre company's values, mission, artistic work, team, partners, and impact. Consistent, quality content not only captivates your audience but also serves as a powerful tool to convey the essence and narrative of your theatre company. Ensure that every piece aligns with your overarching vision, creating a compelling and cohesive storytelling experience for your audience.

The unique advantage of a theatre company is its inherent talent in storytelling. Utilise this in your marketing. Craft narratives around your productions that resonate with your values and mission. This approach can create a deeper emotional connection with your audience.

Accessibility Ensure that your marketing materials and campaigns are accessible to all, including people with disabilities. This can involve using accessible website designs, offering sign language interpretation or audio descriptions at performances, and ensuring physical accessibility at venues.

Crisis Management Be prepared with a crisis management plan for your marketing. Theatre companies can face unique challenges like controversies over a production or unexpected events.