How can you format content for both SEO and user experience?

Headings, text formatting, and multimedia integration are essential. Using whitespace and alignment in content layout enhances user engagement, as well as strategically using links and calls to action. Adding breadcrumb navigation can also helps user experience as in the beginning of content. Using infographics improve user experience which also helps in SEO and Creating content that ranks well and engages the audience effectively is covered in this guide.

The content of the title element and the H1 should often be very similar in content and in some cases the same. The content of the title element can be used to form a snippet of search result on Google Search. The H1 header is what the user sees when viewing a web page. Some users may also seen the title that appears in the browser's title bar or page tab.

SEO and UX have this in common - the better your content structure - the easier it is for users to understand and consume what you want to convey. Headings are the road signs of your content - skimming through it, users may stop here or there, depending what interests them. And that is what good user experience is about - the easier you make it for the visitors to find their way around, the better they feel and more engaged they are with what you have to share. And, of course, we all know - higher time on site is good for SEO, UX, and most importantly - conversions :)

Headings and subheadings in SEO are essential for enhancing content structure and user experience. They improve readability, help search engines understand content hierarchies, and allow for strategic keyword placement, contributing to better search visibility and rankings. Properly formatted headings make web content more accessible and relevant to both users and search engines.

Write for humans not SEO. Google et al are far more advanced than people give them credit for. There's a lot of talk about AI at present but this isn't a new tech, search engines have been using AI of one sort or another for years so it's unlikely they're not using it to detect SEO spam.

Breaking up text with paragraphs and lists is vital. Paragraphs enhance content readability and engagement while lists, both ordered and unordered, provide structured information. This format not only improves the user experience but also helps search engines comprehend and index content effectively, potentially boosting search rankings.

Search engines have a noted preference for structured data, as it aids in better understanding and indexing content. Additionally, structured elements like lists, tables, and thoughtfully-sized paragraphs serve a dual purpose: they provide clarity to authors and significantly enhance user experience. It's a known fact that engaged users often equate to lower bounce rates. By optimizing the layout and structure of content, you not only streamline your message but also positively influence user engagement metrics, which can directly correlate with improved organic search performance.

To format content for both SEO and user experience effectively, incorporate clear and professional techniques. Begin by structuring your content with well-organized paragraphs, which not only enhance readability but also facilitate SEO optimization. Additionally, utilize lists, both numbered and bulleted, to break down complex information, making it more digestible for readers while helping search engines understand the content's structure.

Here's the same information broken up with paragraphs and lists: I. High-Quality Content What Constitutes High-Quality Content? Originality Relevance Depth and research Value to the audience II. Structural Elements A. Headings B. Titles Descriptive and concise III. Keywords IV. Meta Descriptions V. Content Readability VI. Visual Elements VII. Featured Snippets

Ordered and unordered lists are a great format to obtain featured snippets in search results. Lists can be helpful for users, but they can also unlock more potential in search.

If it's true that Google will give more importance to the content of content creators with videos and images increasingly present on the search page, it's a good idea to incorporate both formats into our content. I recommend creating content in a vertical format, with a maximum duration of one and a half minutes, which can easily be transformed into YouTube Shorts. This way, we can leverage the two most powerful search engines in the world. Once the video is on YouTube, you can proceed to embed it in the article, and you're done.

The picture element allows multiple sources for the img element it contains, which gives hints to the user agent about which image resource to use based on screen pixel density, viewport size, image format, and other factors. The figure element defines stand-alone content, such as photographs, illustrations, diagrams, etc. Using these elements can improve the behavioral signals of SEO ranking factors.

Adding pictures and clips to your content makes it more engaging and clearer. People love visuals because they can explain things quickly. For SEO, properly labeled images with ALT text can appear in search results. Videos, paired with a summary or transcript, are beneficial too. However, a downside is that too many large images and videos can slow down your website's loading time. To avoid this, always optimize your images for web use and consider using video hosting platforms or lazy loading techniques. Tools like: - WP Rocket - NitroPack - WP-Optimize can help optimize and ensure your site remains snappy while still offering rich content. This way, you can have the best of both worlds: rich content without compromising speed.

Images and videos are also best options for content. These days users like graphical representations and videos in content. As per many studies video content consumiption increased in a drastic manner in past few years. Images and video are easy to understand for users.

Do not use visuals solely for SEO. When possible, use first-party graphics rather than stock images. There are Google Search Console tabs in the Performance report that can also share how a page is doing with Image and Video search.

Apart from the caveat of "Don't Keyword Stuff with invisible letters" which someone already said, this isn't actually an SEO thing. As far as I know, I don't think anyone's checked if Google down-weights your page if you use Comic Sans.

By attempting to hide text like white on a white background, it can trigger a manual action from Google. Color contrast is also important for accessibility reasons.

The strategic use of bold, italics, and underlining can be effective in drawing attention to key points or for emphasis but should be used sparingly. Overuse of these elements can make your content look cluttered and can distract from the main message.

Make sure that fonts are not too small. If a user struggles to read your text, it may as well not be there. When choosing font sizes use em as the unit of measure rather than px. Em sizes are easily scalable by the browser.

➔ Keep it simple with fonts that are easy to read on all devices. ➔ Use the same font style and size consistently throughout your content. ➔ Pay attention to color contrast for text and backgrounds. It affects both readability and user experience.

Use margin to create enough space around elements outside of certain boundaries. Use padding to generate enough space around an element's content, inside of any defined borders. Set the line height property for different HTML elements.

Proper use of whitespace around text blocks, images, and other elements on your page can significantly improve the readability of your content. It creates a visual hierarchy, guiding the user's eye through the content in a structured manner. This approach not only makes your content more appealing but also reduces cognitive overload for the reader, which can increase the time spent on the page and reduce bounce rates, positively affecting SEO.

➔ Space things out nicely. Leave some white space between paragraphs and elements to keep it clean. ➔ Make sure everything is aligned correctly to make your content look professional. ➔ Balance your use of white space to emphasize important elements and avoid clutter.

For SEO purposes, you can use internal or external linking. For UX purposes, add a button or an on-page form! Google might be unable to crawl buttons, but they can crawl links. Subsequently, users are more likely to click a button than a hyperlink.

Beware of using buttons as CTAs as they are generally uncrawlable by search engines and the link won’t be seen. Instead, if SEO wants to be considered first rather than conversion then use a hyperlink.

➔ Link to other relevant content, both on your site (internal links) and from trustworthy sources (external links). ➔ Optimize the words you use as links for both SEO and user understanding. ➔ Add clear calls to action (CTAs) to guide your readers on what to do next, whether it's subscribing, sharing, or making a purchase.

As cheap, mass-produced content continues to proliferate, strong visual design and great UX will become more valuable than ever. As long as your content is crawlable and renderable (which most modern CMS's enable without even having to think about it), you're likely to see a better return with visually compelling content that can rank well but also be shared on social, attract backlinks, etc.

Using tables in some cases allows you to visualize data well. However, when displayed on mobile devices, a horizontal scroll bar may appear. Therefore, whenever possible, the use of tables should be avoided.

All the above actually help to create content that is crawlable and offers a user experience. Considering the competition, however, plain generic text without any references or an authoritative author will just fall into the deep sea of mediocrity.

Including reference links to best images on that topic or your subheadings content is best way to describe your content. Also, already included using content structure is important.

Just follow the top 3 competition. It will work well and then you can boost it with backlinks. If the top 3 results are very different than each other then follow the only one that is a comparatively small site.