How can you give feedback to your Advertising team?

Feedback is crucial in honing an effective advertising team.Firstly, be specific and data-driven. For example, if an ad campaign increased website traffic by 30%, highlight this, linking their efforts directly to tangible results. Use metrics like engagement rates, click-through rates, or conversion improvements to quantify their success or areas for growth. Secondly, balance praise with constructive criticism. Celebrate their creative triumphs but also discuss how certain elements could align more closely with brand messaging or target audience preferences. Lastly, encourage open dialogue. Foster an environment where team members feel comfortable sharing ideas and concerns, making feedback a two-way street for continuous improvement.

Set specific, measurable, and achievable key performance indicators (KPIs). Metrics could include conversion rates, click-through rates, or social media engagement. Example: If your objective is to increase conversions, set a target conversion rate increase of, say, 15% over the next quarter.

One piece to really make sure you consider when giving feedback to your team is to ensure that you're not making them responsible for sales. Marketing and advertising are not responsible directly for sales made. The customer journey has many steps and the final one where money exchanges hands or contracts are signed is not the responsibility of the advertising alone. Advertising is a stage in that sales funnel so it is important to make sure you identify where in that sales funnel the piece or ad you are running fit and to make sure that along that journey those ads are performing well. But that doesn't happen without tweaking. Sometimes ads fall flat and that's okay. The key is to keep goals in mind and to adjust ads accordingly.

You can't manage a ppc team by simply shouting "Lower the ACOS" I review the PPC setups of my team then shoot a video with feedback and show them anything I want changed with specifics. I have 100 SOPs that I can pull from in any instance and say "be sure to follow this, do this again on this other account and let's meet tomorrow to review."

Don't hold feedback for the entirety of a campaign, especially digital. If something needs to be tweaked or there's a conversion issue, it's better to mention it early when there's still time to adjust and adapt.

Offer feedback promptly after the completion of the task or event. This ensures that details are fresh in the team's mind, making it easier for them to understand and implement improvements. Example: Instead of waiting for the monthly meeting, provide quick feedback on an ad campaign's initial performance within a day or two of its launch.

Like with everything in working relationships, it's always best to balance your feedback. Don't just land on people for an ad that's not performing the way that you had wished. Advertising is as much adaptation as it is creating opportunities for your consumer to interact with your brand. Sometimes you have to shift to meet them where they're at. It's sort of a chaotic system but if you figure out how to maneuver within it you can create some high performing campaigns, but you will do better to address the good and the bad at the same time instead of hyperfocusing on the problem areas.

Begin the feedback session by acknowledging the team's strengths and successes. Highlight specific achievements or areas where they have performed well Avoid generalizations and provide concrete examples when providing negative feedback, be specific about the issues or areas that need improvement. Encouraging team members to share their perspectives and thoughts on how to improve themselves as well as give more results

Transform feedback into a conversation. Encourage team members to share their perspectives, ideas, and concerns. This not only fosters a collaborative environment but also provides valuable insights.

Over dinner at 3 star Michelin restaurant. No one will take feedback personally when they are moth is full of delicious high quality food.............