How can you handle clients who don't understand the value of SEO content writing?

It is actually very simple: good SEO, Google likes your content; bad SEO, Google won't like your content. If you're writing a story that goes on Google, ie every single story written for an online publication, you're working for your boss, but both you and your boss are working for Google's algorithm. The SEO helps Google decide whether people who might be into the type of content your competitors provide can also appreciate your content. Ignoring the SEO part in your writing is the same as making a great cocktail and then serving it in a plastic cup.

Handling clients who don't understand the value of SEO content writing involves education and clear communication. Start by explaining how SEO-optimized content improves website visibility, attracts more traffic, and ultimately leads to higher conversion rates. Use data and case studies to demonstrate real-world success stories. It's also helpful to show how competitors are benefiting from SEO content. Be patient and break down complex SEO concepts into simpler terms. Offering a trial period or a sample of SEO-optimized content can help the client see tangible benefits, making it easier for them to appreciate the value of SEO content writing in the long run.

Well-written SEO content is targeted to answer specific questions and often locations. When I wrote content to generate specific inquiries for a chiropractor with an upper cervical specialty, I'd write blog posts describing people with specific conditions. And I'd also write in specific locations and local highlights like soccer leagues, popular streets, and office buildings. Well-written SEO content is a beacon alerting users to your solution.

If you have them, case studies. Show how X client grew by Y% and how much traffic --> leads is attributed to a content piece. If you don't have case studies, pull up traffic data on top ranking pages and highlight how their content is superior to others, why it's ranking, and how they can achieve the same.

When I was working for Digital Uptrend, a digital marketing company, at one point I was trained on a program called Surfer SEO, which is a phenomenal advanced tool for writing articles with planned keywords that rank highly on Google search results. I learned how to include the highest amount of key words and phrases possible, without sounding either "stuffed" or unnatural. It's definitely a terrific skill to have that you can take with you and incorporate into website content writing in general. If you take the time to learn SEO best practices and how to utilize them in your writing, the results will speak for themselves in high-ranking pieces.

I handle it by educating clients on SEO's broader scope beyond link building, highlighting how impactful content drives traffic and engagement. I'll also showcase past work where strong SEO content writing has led to success.

To handle clients who don't understand the value of SEO content writing, you can use the following steps: 1) Educate them about SEO - To give them a better understanding, you need to explain to the client - What SEO is, and how it can help them achieve their business goals? - You can use case studies and examples of other businesses, or You can also share your client's case studies with them, creating better goodwill for your business in front of your client. 2) Align your services with their needs - What are their specific goals? What challenges are they facing? Once you understand their needs, you can tailor your services to show how SEO content writing can help them achieve their goals and overcome challenges.

This covers the key objections well. However, it might be valuable to add that addressing objections should also involve a tailored approach. Understand the specific concerns of the client, and customize your response accordingly. For instance, if they're worried about the technical aspects, assure them of your team's expertise in simplifying complex concepts. Moreover, highlight the flexibility of SEO content strategies, emphasizing that it can be adapted to suit their unique industry and creative requirements. Taking the time to truly listen to your clients and then personalizing your response demonstrates a deeper understanding of their concerns and allows you to reinforce the adaptability of SEO content writing.

When addressing clients skeptical of SEO content writing's value, empathize with their concerns and clarify benefits. Highlight increased online visibility, user engagement, and conversion rates through optimized content. Share success stories and case studies, demonstrating tangible results. Emphasize long-term benefits, such as sustained organic traffic growth. Provide clear, concise explanations, breaking down complex concepts. Collaborate on realistic expectations and measurable goals. By transparently addressing objections and showcasing the concrete impact of SEO content, clients gain confidence in its value, fostering a more informed and trusting partnership.

A good way is to show them how some of their fierce competitors use it better than them and how beneficial it is to them. There are good tools that can help you measure SEO results against competitors at a specific point in time ! 1. SEMrush : Provides competitive analysis, keyword research, and backlink tracking. 2. Ahrefs : Offers insights into competitors' organic search, backlinks, and keyword rankings. 3. SimilarWeb : Offers data on website traffic, audience insights, and competitor analysis.

While every client has unique needs, I begin by pinpointing keywords that promise value, then dissect SERPs for a foolproof article structure. Each piece is a blend of compelling storytelling and strategic SEO, crafted to elevate your brand to the top.

Educate skeptical clients on potency of SEO content by transparently showcasing your process and its tangible value. Begin with a comprehensive analysis demonstrating how strategic keywords elevate visibility and drive organic traffic. Illustrate the meticulous research and thought invested in crafting compelling, audience-engaging content. Highlight success stories, emphasizing improved search rankings & increased user engagement. Emphasize the long-term benefits of an optimized online presence, like heightened brand authority and sustained audience growth. By demystifying the intricacies & illustrating measurable outcomes, you instill confidence, helping clients recognize the invaluable impact of SEO content writing on digital success.

One way I deal with this is by showing such clients past SEO articles that are ranking on Google first/second page. Doing this further boosts their confidence in the value I have to offer

At first, define SEO (Search Engine Optimization) as the process of optimizing online content to improve its visibility on search engines like Google. Then, explain the importance of SEO content in improving their online visibility and attracting organic traffic. Break down key concepts, such as keywords, meta tags, and quality content. Provide examples of successful SEO strategies and their impact on search engine rankings. Offer resources and share analytics to deepen their understanding, and highlight the long-term benefits of investing in SEO for their business growth. 🔴 Important: Remember to adapt your explanations based on their familiarity with digital marketing concepts and adjust the level of detail as needed.

Educating clients on good SEO content writing is not that difficult Provide examples of well-written articles in their niche that rank well. Use case studies to show how addressing user questions and needs leads to better SEO performance. Show how headings, bullet points, and short paragraphs improve readability and SEO. Illustrate with data how good content leads to lower bounce rates and higher engagement. Explain the SEO benefits of regularly updated content with examples of successful content refresh strategies. Short, practical examples tailored to their industry can make these concepts more relatable and understandable.

To enlighten clients unaware of SEO content's worth, elucidate current best practices & trends. Illustrate how strategic content enhances online visibility, drives organic traffic, & boosts search engine rankings. Emphasize the evolving landscape, incorporating user intent & mobile optimization. Offer case studies showcasing tangible business growth through effective SEO content. Foster collaborative approach, demonstrating that aligning content with search engine algorithms is pivotal for digital success. Elevate their comprehension of the dynamic nature of SEO, positioning it as a long-term investment rather than a mere marketing expense. In doing so, empower clients to appreciate and leverage the enduring benefits of quality SEO content.

I think the best time to request testimonials is when you're 2 or 3 months well into the project and have developed a good rapport with your clients

When clients underestimate the value of SEO content writing, a strategic approach involves requesting feedback and testimonials. Politely ask them to share their experience after implementing the optimized content. Encourage specific details about improvements in website traffic, user engagement, or conversion rates. Genuine testimonials serve as compelling evidence of the tangible benefits SEO content brings to their business. Sharing success stories from satisfied clients can effectively sway skeptics and illustrate the direct impact on their online visibility and growth. This approach not only builds credibility but also educates clients on the concrete value and returns on investment that SEO content writing can deliver.

When you provide a top notch content to clients, they’ll be really eager to provide feedback for your services. Oftentimes, my clients offer to write me reviews without even asking. It’s all about building that trust!

Make it easy for your clients to continue or leave your services each month. Any client who is motivated enough to find a way out of your contract is not one you want to work with anyway. Allowing clients to choose whether or not to continue working with you shows that you value their business and are confident in your ability to deliver results. This approach will attract and retain clients who appreciate your transparency and commitment to their success.

When facing client rejection, instead of bluntly asking, "Don't you want to save money?", consider a more nuanced approach: Identify specific client needs. Could aligning your strategy more towards MQL conversions help? Demonstrate ROI by quantifying savings: Keyword Volume x CPC. This method is particularly effective in B2B SaaS. Address concerns about time to see results. While good things take time, some SEO outcomes are visible within three months. If these strategies don't resonate, it may be wiser to part ways rather than continually advocating for the advantages of organic growth

When faced with clients who don't grasp the value of SEO content writing, approach rejection gracefully by emphasizing the tangible benefits. Clearly articulate how optimized content boosts online visibility, drives organic traffic, and enhances brand credibility. Provide case studies or examples showcasing successful outcomes. Listen attentively to their concerns, addressing each point with patience and expertise. Offer a trial period or a small-scale project to demonstrate the impact. If rejection persists, graciously express understanding, leaving the door open for future collaboration. Maintaining professionalism in the face of rejection fosters a positive reputation and positions you as a reliable resource for future endeavors.

It can be challenging to persuade people of the benefits of SEO & content. We (marketers) recognize its undeniable value. Here are some considerations: 1) Bridge the knowledge gap between our expertise & their understanding. This involves showcasing evidence: case studies & reports on increased website traffic or enhanced brand visibility. 2) Simplify SEO terms for them. 3) Highlight how these strategies boost lead gen, sales or audience engagement. 4) Offer demos to show SEO's impact. Show them how keywords can impact visibility. 5) Adapt strategies to their comfort level, even if it lengthens the already long process. 6) Help them see it takes time to get significant results, the sustained impact & exponential growth make it worthwhile.

Honestly, I don't work with clients who don't understand the value of SEO content writing. It's not that I don't have the patience to explain it — it's more about aligning with those who already see the substantial impact well-crafted content has on their online presence. These clients are ready to invest in my expertise because they already understand that quality content is a powerful tool for both audience engagement and search engine success. When clients come prepared with a solid SEO framework, it sets the stage for content that not only connects but also climbs the ranks on Google. To me, that's a win-win.

Clients have different business approaches. Some aren’t really relying too much on SEO content writing because they have proven marketing ways that work best for their businesses. My contribution for clients who follow this approach is to use my writing skills the best way I can that fits their techniques and strategies. After all, SEO content writing is not the only way to market a business successfully. Having a skilled and well-equipped writer who is flexible enough to adjust to the line of business of a client and fully understands the goals of the client is key to persuasive and educational writing.

Educating clients about the value of SEO content writing should cover the various benefits and technical aspects of the service. Breaking down SEO into its core components - optimization and authority. Explain that SEO isn't just about keywords but involves making content more accessible and authoritative for search engines. Use analytics and performance data to demonstrate how well-crafted SEO content enhances visibility and drives traffic. Tools like Google Analytics and Search Console can show improvements, which can help validate your approach. Emphasize that quality is crucial. Content needs to be valuable to rank well. It needs to be the best answer to a user's search query to make it to the top of search results.

Offer a free trial period Offering a free trial can allow you to educate clients about SEO and lure them into taking the desired step. Plus, they can have hands-on experience with the entire process. The trial test will offer them with insights on audience engagement, keyword research, and conversion ratio, demonstrating the effectiveness of SEO content writing. In addition, keep your clients in the loop for updates on the positive impact of the trial run. The test will let you prepare comprehensive data containing reports on improved ROI for the clients. Remember, SEO can be confusing, hence you must carefully handle and educate the clients about the importance of SEO content writing in online business.