How can you help sales associates close more deals without being pushy?

1 Understand their needs

The first step to closing a deal is to understand what your customer needs and wants. Ask open-ended questions to learn about their preferences, problems, goals, and budget. Listen actively and empathize with their situation. Don't make assumptions or jump to conclusions. By showing genuine interest and curiosity, you can establish rapport and credibility with your customer.

3 Handle objections

It's natural for customers to have some doubts or concerns before making a purchase decision. Don't take their objections personally or get defensive. Instead, treat them as opportunities to address their questions and overcome their barriers. Use the feel-felt-found technique to acknowledge their feelings, relate to their situation, and provide evidence or reassurance. For example, "I understand how you feel. Many of our customers felt the same way. But they found that our product was worth the investment because it saved them time and money in the long run."

5 Follow up

After you have closed the deal, don't forget to follow up with your customer. Thank them for their purchase, ask for feedback, and provide after-sales service or support. This will show them that you care about their satisfaction and loyalty, and that you are not just after their money. By following up, you can also create opportunities for referrals, repeat purchases, or cross-selling.

By following these tips, you can help sales associates close more deals without being pushy. You can increase your sales performance, improve your customer relationships, and enhance your reputation as a sales professional.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?