How can you identify an influencer's storytelling potential?

1 Check their content quality

The first thing you should look at is the quality of their content. Does it have a clear purpose, a consistent tone, and a captivating narrative? Does it showcase their personality, values, and expertise? Does it provide value, entertainment, or inspiration to their audience? You want to work with influencers who create high-quality content that reflects their brand and yours, and that attracts and retains attention.

3 Review their feedback and responses

The third thing you should look at is their feedback and responses. This is the type and quality of the comments and messages they receive from their audience, and how they reply to them. Do they get positive, constructive, or negative feedback? Do they respond in a timely, respectful, and helpful manner? Do they encourage dialogue, questions, and suggestions? You want to work with influencers who have a positive and constructive feedback loop, as this means their stories are more likely to build trust and rapport with their audience.

5 Evaluate their alignment and fit

The fifth thing you should look at is their alignment and fit. This is how well their stories match your brand's goals, values, and message, and how well they fit your target audience's needs, interests, and expectations. Do they share your vision, mission, and purpose? Do they understand your products, services, and benefits? Do they speak your language, tone, and style? Do they reach your ideal customers, clients, or users? You want to work with influencers who have a strong alignment and fit, as this means their stories are more likely to support your brand's identity and image.

6 Test their performance and results

The sixth thing you should look at is their performance and results. This is how they measure and report the impact of their stories on your brand's key performance indicators, such as awareness, traffic, leads, sales, or retention. Do they use analytics, tools, or platforms to track and optimize their campaigns? Do they provide clear, accurate, and timely reports and insights? Do they demonstrate the return on investment and the value of their stories? You want to work with influencers who have a proven performance and results, as this means their stories are more likely to deliver on your brand's objectives and expectations.