How can you increase your value as a content marketer?

The highest paid content marketers in the world are the ones who specialize in their niche topics. Why is that? It's because they have spent years understanding about their niche’s: 📌Ideal customer profiles 📌Pain points 📌Trends Also, the compounding effect of all these years have increased their expertise so much that it’s almost impossible to distinguish them from a subject matter expert. And that’s precisely the goal. Accumulate and develop so much expertise and skill set for a niche that you barely need the help of a subject matter expert for your next write up.

To know your niche, ask yourself, what is that thing that you have passion for? That topic that once you hear, you always have something to say. Even if they wake you up this minute and ask you a question on that topic you can go on and on talking about it with no preparation. Once you have pinpointed that passion then that is your niche.

Content marketing goes beyond just writing. You need to be a pro and know how to grasp people’s attention. Master what works. Master the basics of your niche. Master the format your audience loves. Master how to create relatable content. Master how to write in simple English so your audience doesn't feel consuming your content is hard work.

The first process is to understand the niche market and target audience. Dig deep into knowing their hopes, challenges, emotions, and decision motivators. Do your research and try different ways to connect with your readers. Prepare content that resonates with them. These are the basic fundamental elements to groom yourself as a valuable content creator and marketer. Additionally, learn the art of storytelling by weaving intriguing narratives that hook readers.

Be open to tools that can help you create content on the go. It helps to lighten your content creation burden and also improve your writing quality. Don't be biased in trying out new tools.

Always stay up-to-date. What worked in the last 6 months might not be what is working now. This is why you need to pay attention to details and watch your content closely to be sure your strategies are still working. Also, note that not all trends are might for your business. If there is no value a trend is giving your business and audience there is no point hopping in.

Content Marketing is evolving rapidly, especially after the advent of Generative AI. This means that to remain successful for a long run, a content marketer must be updated with latest trends & best practices. For this, you can find content marketers on LinkedIn who consistently share valuable industry insights. You can also subscribe to newsletters that can keep you updated about the latest trends. Being updated is not enough, you also need to be highly adaptable. For this, you need to add more skills and refine the ones you already have. There are many courses that you can take up and then apply your newly learned skill into your work. At last, the key is to develop a mindset of continuous learning to reinvent yourself.

Always stay up-to-date. What worked in the last 6 months might not be what is working now. This is why you need to pay attention to details and watch your content closely to be sure your strategies are still working. Also, note that not all trends are might for your business. If there is no value a trend is giving your business and audience there is no point hopping in.

To elevate your value as a content marketer, adopt a dynamic approach. Conduct thorough audience analysis, A/B test elements like headlines and visuals, and optimize for SEO. Explore diverse distribution channels, personalize content, and leverage collaborations. Regularly analyze performance metrics, experiment with content upgrades, and stay adaptable to industry trends. Establish a feedback loop to refine strategies based on audience input. This iterative process ensures continual improvement and relevance in your content marketing efforts.

Experimenting and testing is a critical part of one's ongoing self-improvement and professional development. Never fear of; 1. Executing new content format and ideas. Experiment with different mediums like videos, podcasts, interactive graphics, and more. 2. Analyze the campaign performance like stats on clicks, time on page, shares, and more. These metrics can help you address the best content. 3. Getting feedback is another great way to evaluate your work. Readers' perspective allows you to align content with what matters most to them.