How can you integrate social listening tools with CRM for better reputation management?

Analyze the data in a SWOT format. Score the mentions with the most often heard receiving priority attention. Compare the most often heard mentions to internal beliefs/assumptions, initiatives/planning, sales and marketing strategies, and customer support. Find the disconnects or gaps and address those items immediately.

Track brand mentions and sentiment. Social listening tools can help you track all mentions of your brand across social media, as well as the sentiment of those mentions. This information can help you identify potential problems early on and take steps to address them.

Ao interagir com os clientes onde eles já estão ativos, as empresas podem melhorar significativamente o engajamento. Com respostas rápidas e personalizadas, o CRM Social ajuda a construir uma relação de confiança e lealdade.

Identify influencers and brand advocates. Social listening tools can also help you identify influencers and brand advocates who are talking about your brand online. You can then reach out to these individuals and build relationships with them. What are the most important factors that contribute to your brand reputation? Once you know what you want to track, you can set up alerts in your social listening tool to notify you when these metrics are mentioned online.

Today's social media is dependant on connection and authenticity. These are found by cultivating community and talking *to* your audience not at them. Having a balance between content themes is important. Answer all your comments, DMs and replies.

Connect your social listening tool to your CRM system. This will allow you to automatically import social media data into your CRM system, so that you can track customer interactions and manage your reputation from one central location. Respond to customer feedback. Social listening tools can help you track customer feedback, both positive and negative. You can then use this information to improve your products and services, and to provide better customer service.

A combinação de CRM Social e Escuta Social oferece uma riqueza de dados que pode ser analisada para entender melhor as preferências e o comportamento dos clientes, permitindo que as empresas personalizem suas comunicações e ofertas.

Measure your progress. Social listening tools can help you measure the effectiveness of your reputation management efforts by tracking metrics such as brand sentiment, social share of voice, and customer satisfaction. Create and implement a reputation management plan. This plan should outline how you will respond to positive and negative feedback, as well as how you will track and measure your progress over time.

Here are some examples of how companies are using social listening tools integrated with CRM to manage their reputations: Dell uses social listening to track customer feedback and identify potential problems. When Dell sees a customer complaining about a product or service on social media, they reach out to the customer directly to offer help and resolve the issue. Nike uses social listening to identify influencers and brand advocates. Nike then partners with these individuals to promote their products and services. Starbucks uses social listening to track customer sentiment and measure the effectiveness of their marketing campaigns. Starbucks also uses social listening to respond to customer feedback and resolve any issues that arise.

Benefit of a CRM system that incorporates Social Listening Basically your CRM systme should comprise amongst others Social Listening. Integrations are always a possibility for faults, they are risky and costly. Thus, chose a CRM system wisely that includes all future-proven features and functions, even if you start small / without them.