How can you keep your SEO work on track when it's not immediately successful?

SEO is a journey that needs time. Don't rush; trust the process and avoid making big changes too soon. Check your website stats. See what users are doing and adjust your strategy accordingly. Keep an eye on the numbers for insights. Create content that your readers will love. It's not about how much you write but how good it is. Good content builds trust, a must for successful SEO. Links from trustworthy sites boost your SEO. Make shareable content and connect with others in your field for solid backlinks. More people use phones to browse. Make sure your site looks good and works well on mobiles. See what others in your field are doing. Learn from their success and mistakes to improve your own strategy.

Keeping your SEO on track when it's not working right away involves patience and strategy. First, monitor performance using tools to track changes. Then, analyze what's not working and make adjustments: tweak keywords, improve content, or enhance website structure. Consistency is key—keep creating quality content and building links. Remember, SEO takes time, so stay focused on long-term goals and adapt as needed for better results.

SEO is a building project. The early research and planning are absolutely essential for long-term success, but clients can get impatient when nothing seems to be happening. From planning, implementing all of the infrastructure is the next essential stage, when at least something quantifiable can be seen, even if no progress is really measurable. Once that infrastructure is in place, improvements in visibility can be measured. This, in turn, leads to headline rankings that can be demonstrated. As visibility improves, traffic follows, which is another key metric in the plan that should be outlined to the client at the outset. And, if the traffic has been correctly targeted, from traffic, conversions, leads and sales will follow. Happy Days!

SEO takes time. There is no shortcuts. When starting a new SEO project, it is critical to have everyone on the same page around KPIs and timelines. That way when the lack of progress inevitable comes up, you can bring the conversation back to the agreed upon KPIs and timelines.

Sometimes, SEO feels like a puzzle tricky but incredibly rewarding when each piece falls into place. But what if the puzzle isn't showing the full picture right away? Here's the secret sauce to staying on track when SEO takes its time to shine: 1. Patience is Key: Rome wasn’t built in a day, and neither is stellar SEO. Keep refining, testing, and adapting. 2. Data-Driven Approach: Let insights be your guiding star. Analyze, tweak, and optimize based on what the data tells you. 3. Content Quality Reigns: Compelling, relevant, and valuable content is your SEO stronghold. 4. Adaptability: Algorithms change, trends shift—stay nimble and ready to pivot. 5. Consistency Matters: Regular updates and maintenance are your SEO's best friends.

We have some much SEO related data that showing progress should not be an issue. It doesn't have to be page one rankings or leads. It could be in the number of indexed pages in GSC or the reduction in 404 errors. For rankings, show the improvement in rankings. If the goal is a page one ranking, show how the search impressions around that keyword are improving for example to show progress.

SEO will not seem to be "immediately successful." It takes time, and it takes consistency. Track your keywords. If you're doing it right, you will start to see your keywords progress closer to page 1. But just because it's getting closer to page one does not mean you'll be seeing additional traffic yet. Just keep publishing quality content and build your topical authority. Do not give up, because the results you will see will become compounding.

Esta parte es fundamental. En SEO las cosas son a medio y largo plazo, así que tener un roadmap bien planteado y medible es fundamental para tener un control sobre lo que estás haciendo.

The great thing about SEO is that there are little indicators of success along the entire process. Let's say for example that you're implementing SEO to increase lead generation from a specific page on your site. If you're trying to measure lead generation as a KPI right away, you'll likely be disappointed. But you can work backward and identify leading indicators toward success... To get more leads, you need to get more VISITORS to the conversion page. (Google Analytics) To get more visitors you need to get more CLICKS from search. (Search Console) To get more clicks you need more IMPRESSIONS within the top RANKINGS of search. (Search Console / SEMRush) To get ranked, you need to ensure that the page is INDEXED. (Search Console)

Esta parte está bien, pero ten siempre en cuenta que, para el 90% de los proyectos, realmente lo único que hay que hacer es la parte fundamental del SEO perfecta, y la cosa funciona bien. Por supuesto, hay que estar siempre pendiente de tendencias, cambios de algoritmo y demás, pero, si trabajas bien la esencia y los fundamentals, va a ir todo rodado.

Hay que poner en valor las cosas. Una de las cosas que mejor funciona es medir el valor estimado del tráfico que se va consiguiendo, para poner un número en €/$. Con esto, no sólo pones en valor, también el resto del equipo que no sabe de SEO y que le parece algo oscuro y etéreo, transformarlo en cosas tangibles.