How can you leverage service excellence awards to increase your hotel's revenue?

With the exception of very few accolades such as Conde Nast Traveler Traveler reader’s award, Forbes Traveler Guide, Michelin guide and somehow World Travel Award, that are really hard to get and depends on measured level of service or real clients choices, there are a vast assortment of more or less prestigious awards where you just pay a fee, usually including a gala dinner somewhere prestigious to be able to take the usual photos that are by my experience totally useless and do not worth the time, the fee and do not add any prestige to your hotel or resort.

As we all know that Service excellence awards are powerful tools and can be leveraged to increase a hotel's revenue. These awards not only recognize the exceptional service provided by the hotel, but they also serve as a marketing tool to attract potential customers. Also by promoting these awards won by the hotel at the hotel's website, social media platforms, and through other marketing strategies, the establishment can showcase its commitment and track record of providing exceptional services to its guests, also service excellence awards can be used as marketing tool , an award can also lead to positive reviews and word-of-mouth recommendations about the establishment, which could significantly impact a hotel's reputation and revenue.

Service excellence awards are an effective means for hotels to boost their revenue. Being honoured with such awards not only elevates the hotel's reputation but also attracts a greater number of potential guests. When a hotel receives recognition for its outstanding service, guests are more likely to choose it over competitors. This heightened visibility can lead to a successful positioning of the hotel as a destination of choice, attracting both leisure and business travellers. Additionally, winning such awards can also provide opportunities for partnerships and collaborations with other reputed businesses in the industry, further enhancing the hotel's revenue potential.

To leverage service excellence awards in boosting hotel revenue, showcase these accolades in your marketing and communication strategies. Highlighting these awards in promotional materials, on your website, and through social media can enhance your hotel's reputation, attracting more guests who are seeking a high-quality service experience. Additionally, use these awards as a benchmark for consistently delivering exceptional service, which can lead to positive reviews and word-of-mouth referrals, further increasing occupancy rates and revenue. This strategy not only attracts new customers but also fosters loyalty among existing guests.

In today's hospitality landscape, there is a growing emphasis on environmental sustainability. Guests increasingly value eco-friendly practices, and accolades related to environmental responsibility can significantly enhance your hotel's reputation. Look for awards that specifically recognize efforts in sustainability, such as eco-certifications, green building certifications, or those focusing on energy efficiency and waste reduction. Furthermore, explore awards that applaud sustainable sourcing practices in your restaurant or hotel amenities. Guests often appreciate knowing that the products they use and consume during their stay align with environmentally friendly values.

Fully agree with Sandro, most awards are not really credible, I stayed in hotels that have no awards and are much better than some who praise themselves with many awards. I feel it a real pity that too many awards are just obtained by Ego owners or GM's and they are ready to pay any costs just to decorate themselves or their hotels. I am fully behind more authenticity and sustainability and only for credible awards.

Effectively showcasing your awards is not just about self-promotion; it's an opportunity to communicate your hotel's unique value. Utilizing diverse channels like social media, press releases, and on-site displays ensures a wide reach. Emphasizing specific features that distinguish your hotel emphasizes not just the recognition but also what sets you apart. This strategic promotion not only celebrates your achievement but also enhances your hotel's reputation, attracting guests who value excellence and quality services.

When all things are equal guests look for that extra quotient to help them choose. That’s when recognised awards and ratings come in handy. It’s the X factor between good and great beyond self professed propaganda.

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Your advice about promoting awards once they've been won or nominated is spot on. Highlighting the unique attributes that make your hotel stand out is really crucial, and it's equally important to communicate this effectively across all platforms. On the other hand, it is essential to present these achievements in a way that authentically represents your hotel's identity and values. However, it is worth adding that promoting these awards should be an ongoing effort, not just a one-time celebration. So, always remember to link these rewards to the consistent, high-quality service your hotel provides every day. This connection will help strengthen your brand image and maintain guest trust and loyalty.

Authenticity and originality are key here, and this extends to the way we interact with our guests. When asking for feedback and sharing experiences, it is essential to do so genuinely. Encourage guests to share their honest opinions, not just positive ones. This transparency can help you identify areas for improvement and strengthen your service delivery.

You must love your product so much that everyone must come! You aren’t doing your job if you can’t sell the wonderful. The awards come because the best must always be given. Keeping the team in sync with the need for the best customer service will win everytime.

Make sure that the award just doesnt kept in shelf or just promoted on a flash promotion manner. It is an ongoing process. Keep a track of positive impact this award has brought in by checking the booking pace, first time bookers, occupancy levels to measure it more accurately.

Technology can significantly enhance performance tracking, streamline operations, and provide valuable insights. One major advantage is the ability to automate data collection and integration, allowing for a comprehensive real-time view of performance metrics. For instance, Roitels Inc.'s revenue management technicians utilize Roibi, an AI-developed platform, to monitor the online performance of our clients' accommodations.

Winning an award is not a one-time event, but a continuous process of improvement and innovation. You should monitor your performance and track your results, such as occupancy, revenue, customer satisfaction, and online reputation. You should also keep up with the latest trends and best practices in the hospitality industry, and adapt your services and products accordingly. You should seek feedback from your staff, guests, and partners, and use it to enhance your quality and value proposition.

Technology can be a game changer in this aspect. It can help streamline the application process, manage your recognition programs efficiently, and provide valuable insights to guide your next steps. Remember, the goal isn't just to win awards, but to use these opportunities to constantly improve your services and delight your guests.

Someone needs to be in charge of keeping track of the various awards the property or restaurant is in a viable position to win. A simple google spreadsheet and reminders can keep track of when to apply, when to ask friends, family, staff and guests to participate if possible. Too often I have seen places lose status or awards simply because they were reactive to seeing announcements versus being proactive and establishing a plan to collect accolades.

you should not rest on your laurels, but strive for more recognition and excellence. You should look for new opportunities and challenges to showcase your hotel's achievements and potential. You can apply for more awards in different categories, regions, or segments, or aim for higher levels or rankings in the existing ones. You can also create your own awards or recognition programs to reward your staff, guests, or partners for their contribution and support.

There are few types of awards that are designed to recognize good performing team members . In order to reward a performance , the reward should be linked to measurable objectives, once a target is achieved make sure to reward the staff and set a new target . Improved targets will lead to improved operations and improved quality of service. The types of rewards vary from employee of the month to Employee of the year or could be in form of bonus and financial recognition that is related directly to a quantified objective . The most famous post in the hotel industry that gets rewards based on performance is the "Sales team" who's job entitles selling budgeted rooms or F&B and gets a bonus/reward once these targets are achieved.

Looking beyond traditional awards, consider exploring innovative recognition programs that align with your hotel's unique culture and values. These could be employee recognition programs, guest appreciation initiatives, or even sustainability awards. As Ivan likes to say, "Authenticity and originality are the cornerstone of any successful business.