How can you maintain a consistent look and feel in your B2B presentation?

A consistent look and feel is essential for creating a professional and persuasive B2B presentation. It helps you convey your brand identity, reinforce your message, and engage your audience. But how can you achieve it without spending hours on design details or hiring an expensive agency? Here are some practical tips to help you maintain a consistent look and feel in your B2B presentation.

1 Use a template

One of the easiest ways to ensure consistency is to use a template for your presentation. A template provides you with a predefined layout, color scheme, fonts, and graphics that match your brand and your topic. You can either create your own template or use one of the many online tools that offer free or paid templates for different industries and purposes. A template saves you time and effort, and also helps you avoid common design mistakes.

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Rachel Jelen

Senior Marketing Specialist at Meyers
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Every brand needs to have a style guide. This includes: - Fonts - Colors - Patterns - Graphics - Style of voice They can include a lot more, but having these key things available to your employees in a PDF should help with the confusion on what they need to use/show prospects. I'd also highly suggest having sell sheets, presentation decks, and PowerPoints premade and available for all sales employees to use. The text and images can be editable to tailor to a specific prospect, but the background, patterns, and colors stay the same. This minimizes the risk of someone sending a prospect something with poor brand representation.

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Illiya Vjestica

📸 Crafting presentations audiences photograph | Mindful storytelling for purpose-driven leaders to create impact - 12+ years presentation designer 🌿 Nature is my guide
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A template can certainly help with consistency in you presentation. Building your own template can be more flexible then using a free or paid version. Make sure when pasting old slides into your new template you use the option to “To Use Destination Theme” to ensure your previous slide content matches the new template. Avoid adding your logo on every template slide to ensure you have as much space for your slide content. Keep backgrounds clean, use colours and fonts that are easy to see and read.

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2 Follow the rule of three

Another simple but effective technique to create a consistent look and feel is to follow the rule of three. This means that you should limit your presentation to three main colors, three main fonts, and three main types of visuals. This way, you can create a harmonious and coherent design that does not distract or confuse your audience. You can choose colors and fonts that reflect your brand identity, and visuals that support your content and message.

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Illiya Vjestica

📸 Crafting presentations audiences photograph | Mindful storytelling for purpose-driven leaders to create impact - 12+ years presentation designer 🌿 Nature is my guide
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Yes, but I would not agree with using three different fonts. You should choose one primary font family and use different weights like bold, italic and light to add different emphasis to text. The rule of three works with ideas and visual elements well. Stick to three key points per slide. Three images with text. Three shapes with text. Three numbered points. If you do have to use bullet points, stick to the power of three. Not every slide will require three points. It’s guide to follow not a hard rule.

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3 Align your elements

Alignment is a key principle of design that helps you create a balanced and organized presentation. Alignment means that you should arrange your elements (text, images, graphs, etc.) along a common edge or center. This creates a sense of order and connection, and also makes your presentation easier to read and follow. You can use guides, grids, or snap tools to help you align your elements accurately and consistently.

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4 Use contrast and repetition

Contrast and repetition are two more design principles that can help you maintain a consistent look and feel in your presentation. Contrast means that you should use different sizes, shapes, colors, or fonts to create emphasis and hierarchy. For example, you can use a larger or bolder font for your headings, or a different color for your call to action. Repetition means that you should use the same elements or styles throughout your presentation to create unity and continuity. For example, you can use the same logo, icons, or bullet points on every slide.

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5 Review and refine

Finally, you should always review and refine your presentation before you deliver it to your audience. You should check for any errors, inconsistencies, or improvements that you can make to your design. You can also ask for feedback from a colleague or a friend, or use an online tool that can analyze and score your presentation. By reviewing and refining your presentation, you can ensure that it has a consistent look and feel that reflects your brand and your message.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Illiya Vjestica

📸 Crafting presentations audiences photograph | Mindful storytelling for purpose-driven leaders to create impact - 12+ years presentation designer 🌿 Nature is my guide
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Here’s my three things to remember about your B2B presentation. - Focus on your audience. Why are your presenting to them? Why should they care? - Drop your company logo on every slide. Keep your layouts simple and visual. - Lead with story, don’t start with “What we do”

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How can you maintain a consistent look and feel in your B2B presentation?

1

2

3

4

5

6

1 Use a template

2 Follow the rule of three

3 Align your elements

4 Use contrast and repetition

5 Review and refine

6 Here’s what else to consider

B2B Marketing Strategy

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How can you maintain a consistent look and feel in your B2B presentation?

1

2

3

4

5

6

1 Use a template

2 Follow the rule of three

3 Align your elements

4 Use contrast and repetition

5 Review and refine

6 Here’s what else to consider

B2B Marketing Strategy

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