How can you make your email marketing irresistible?

But most importantly: know the pain points of your audience and understand on how your own offering can match up here! (and this can be achieved by researching the company, their social media presence, the social media presence of the employees, any case studies they have put out, the comments that their staff is making on other posts etc)

Personalization in email marketing is a game-changer! Witnessed a 25% boost in engagement with content tailored to user interests. It’s all about making each email feel unique - from using the recipient's name to tailoring content based on their behavior. 🤩 💡 Pro Tip: Employ AI for dynamic content adaptation. Makes every email feel specially crafted!

Your subject line is the first impression. Make it count! Be creative, yet clear. Personalize, use power words, and create a sense of urgency or curiosity. Avoid spam triggers (i.e. emojis) to ensure your email sees the light of day. 💡 Pro Tip: A/B test your subject lines. Small tweaks can lead to significant improvements in open rates.

El asunto de un email solo tiene un objetivo: que se abra el correo. No lo compliques. Pero tampoco mientas para ello. O será el último correo que te abran. Utiliza los ganchos más comunes para esto: -Presenta el beneficio principal del email. -Habla sobre el problema que soluciona tu email. -Despierta la curiosidad. -Utiliza la urgencia. La personalización también es útil. Pero no se trata de poner el nombre del receptor. Esto ya no es diferenciador. La personalización debe ser por los deseos, miedos, puntos de dolor, problemas o beneficios buscados por ese usuario concreto.

Present the value proposition quickly! • See the medium for what it is, Spam. • If you get lucky and they open it, help make their life a little better! • Provide value with the first few lines of the body. Not doing so is an injustice to your users. • No one cares about your brand till they need to reorder. • No one needs another email.

Shift from selling to solving. Offer insights, tips, and stories that add value. Emphasize benefits over features. Make your emails a resource, not just a pitch! 💡 Pro Tip: Use storytelling to build a deeper connection. It's engaging and memorable.

Las llamadas a la acción son uno de los puntos más importantes de un email. Es lo que llevará al suscriptor al siguiente paso del embudo de venta. Hay que cuidarlos mucho. ¿Cómo? Para mí, lo más importante es que destaquen. Que se vea con claridad entre el resto del contenido. Tanto por color, por tamaño y los espacios que tiene con respecto al resto del contenido. La técnica del "zoom out" es muy útil para saber si una llamada a la acción es clara. Consiste en reducir el zoom, para ver tu email en pequeño. A ese tamaño, tienes que poder distinguir fácilmente tus llamadas a la acción.

CTAs are the bridge to user action. Make them bold and actionable. Test for the best spots and phrases. Clear CTAs increase click-through rates significantly. 💡 Pro Tip: Try different CTA styles to cater to diverse audience preferences.

Be as concise with your design as you are with the content. Represent the brand, but don't let the design get in the way of the click through. The entire layout should do two things very well—represent the brand and support the CTA. Anything more only serves to make it easier for the audience to move on to the rest of their overflowing inbox.