How can you personalize your functional training program to increase client retention and referrals?

Functional training is a popular and effective way to help your clients achieve their fitness goals, whether they are athletes, seniors, or anyone in between. But how can you make your functional training program more personalized, engaging, and rewarding for your clients, so that they stick with you and refer others to you? In this article, you will learn some tips and strategies to customize your functional training program to suit your clients' needs, preferences, and feedback, and to create a loyal and satisfied customer base.

1 Assess your clients

Before you design your functional training program, you need to assess your clients' current fitness level, goals, challenges, and preferences. You can use various tools and methods to measure their strength, mobility, balance, coordination, endurance, and flexibility, such as functional movement screens, fitness tests, questionnaires, and interviews. You also need to understand their motivations, expectations, and interests, so that you can tailor your program to match their desired outcomes and enjoyment.

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Sven Badtke

I help Entrepreneurs & Executives to feel good, look good & live to 100 | Follow me for posts about health optimization & longevity.
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An effective and fun way is to put clients into small group, get them to know each other and network. Before you design your functional training program, you need to assess your clients' current fitness level, goals, challenges, and preferences. You can use various tools and methods to measure their strength, mobility, balance, coordination, endurance, and flexibility, such as functional movement screens, fitness tests, questionnaires, and interviews.

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Siddharth Rege

Leading Rehab and conditioning specialist | Business and Policy Analyst for fitness centres | strength and conditioning coach | Trainer of the trainers
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Assessment gives us the idea about the strength & weaknesses . We can link these assessment results with person goals. To fine tuned the program the assessment plays a major role

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2 Plan your program

Based on your assessment, you can plan your functional training program to address your clients' specific needs and goals. You can choose exercises that mimic the movements and skills that they use in their daily activities, sports, or hobbies, such as lifting, pushing, pulling, squatting, twisting, jumping, or running. You can also vary the intensity, duration, frequency, and equipment of your workouts, depending on your clients' progress and feedback. You can use different modalities, such as kettlebells, resistance bands, medicine balls, or bodyweight exercises, to challenge your clients and keep them interested.

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3 Educate your clients

One of the ways to personalize your functional training program is to educate your clients about the benefits and principles of functional training, and how it relates to their goals and activities. You can explain to them why you chose certain exercises, how they affect their muscles and joints, and how they can improve their performance and prevent injuries. You can also teach them proper form and technique, and correct any mistakes or bad habits that they may have. By educating your clients, you can increase their confidence, competence, and compliance with your program.

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Jon Begue

Sales Operations & CRM Specialist | Fitness Solutions Architect | Driving Efficiency and Entrepreneurial Growth | Peak Performance Advocate & Single Father
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From my perspective, coaches frequently miss the opportunity to clarify the reasoning behind specific exercises or movements. This oversight can lead to a lack of motivation among clients, as understanding the purpose behind an action is crucial for engagement and commitment. This situation is akin to a high school student struggling to grasp the importance of algebra; without comprehending its application, they find little incentive to master the subject.

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4 Communicate with your clients

Another way to personalize your functional training program is to communicate with your clients regularly and effectively. You can use various channels, such as phone calls, emails, texts, or social media, to stay in touch with your clients, and provide them with support, feedback, encouragement, and accountability. You can also ask them for their opinions, suggestions, and testimonials, and use them to improve your program and showcase your results. By communicating with your clients, you can build rapport, trust, and loyalty with them, and make them feel valued and appreciated.

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Victoria Carrera BSN CLNC

Eternal Fit LLC
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Communication is essential to keep clients motivated because many times people will become discouraged if they don’t see results as quick as they would like. We need to address concerns and offer reassurance that the plan is working and that being consistent will have positive results. Sending morning motivating quotes, a quick text to say hello or sending inspirational fitness stories can help keep you and the flint engaged with one another.

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5 Reward your clients

A final way to personalize your functional training program is to reward your clients for their efforts, achievements, and referrals. You can use various incentives, such as discounts, free sessions, gifts, or recognition, to motivate your clients and show them your gratitude. You can also create a referral program that rewards your clients for bringing new customers to you, and helps you grow your business. By rewarding your clients, you can enhance their satisfaction, retention, and referrals, and create a win-win situation for both of you.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you personalize your functional training program to increase client retention and referrals?

1

2

3

4

5

6

1 Assess your clients

2 Plan your program

3 Educate your clients

4 Communicate with your clients

5 Reward your clients

6 Here’s what else to consider

Functional Training

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How can you personalize your functional training program to increase client retention and referrals?

1

2

3

4

5

6

1 Assess your clients

2 Plan your program

3 Educate your clients

4 Communicate with your clients

5 Reward your clients

6 Here’s what else to consider

Functional Training

Rate this article

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