How can you use conferences to improve your product knowledge and network with other professionals?

1 Choose the right conferences

Before you register for any conference, do some research on the agenda, speakers, and attendees. You want to choose conferences that are relevant to your product, your customers, and your goals. Look for conferences that offer sessions, workshops, or demos that cover topics you want to learn more about, such as new features, best practices, or case studies. Also, check who the speakers are and what credentials they have. You want to learn from credible and experienced experts who can provide valuable insights and tips. Finally, look for conferences that attract a diverse and relevant audience. You want to meet and connect with potential customers, partners, or influencers who can help you grow your business.

3 Participate in the conference

When you attend the conference, you need to participate actively and make the most of every opportunity. First, attend the sessions and activities that interest you and match your objectives. Take notes, ask questions, and participate in discussions. You want to learn as much as you can and show your enthusiasm and professionalism. Second, network with the speakers, exhibitors, and attendees. Approach them with a friendly and respectful attitude. Introduce yourself and your product, ask them about their challenges and needs, and listen to their feedback and opinions. Exchange business cards and follow up with them after the conference. You want to build rapport and trust and establish long-term relationships.

4 Follow up after the conference

After the conference, you need to follow up with the people you met and the information you learned. First, review your notes and organize them into categories, such as product updates, customer insights, or sales tips. You want to summarize the key takeaways and action items from the conference and apply them to your sales strategy and practice. Second, follow up with your contacts and leads. Send them a personalized email or message thanking them for their time and reminding them of your conversation. Offer them some value, such as a free trial, a demo, or a resource. Invite them to continue the conversation and move them along the sales funnel. You want to nurture and convert them into customers or partners.

Conferences can be a great way to improve your product knowledge and network with other professionals in IT sales. By choosing the right conferences, preparing for them, participating in them, and following up after them, you can boost your sales performance and grow your business.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?