How can you use evidence to support your claims when communicating with others?

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When you communicate with others, especially on topics that are complex, controversial, or sensitive, you need to back up your claims with evidence. Evidence is any information that supports your point of view, such as facts, data, examples, or testimonials. Using evidence can help you persuade, inform, or educate your audience, as well as show that you have done your research and considered different perspectives. However, not all evidence is equally valid, relevant, or reliable. In this article, you will learn how to use evidence effectively in your communication, by following these four steps:

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