How can you use in-game ads creatively without disrupting gameplay?

1 Use context-aware ads

One way to make in-game ads more relevant and immersive is to use context-aware ads, which are ads that match the theme, setting, or mood of your game. For example, if your game is a horror game, you can use ads that promote other horror games or movies, or that create suspense and tension. If your game is a racing game, you can use ads that feature cars, tracks, or sponsors that fit the genre. Context-aware ads can help you create a more cohesive and consistent game experience, and also increase the chances of your players being interested in the ads.

2 Use rewarded ads

Another way to make in-game ads more acceptable and engaging is to use rewarded ads, which are ads that offer your players some kind of incentive or benefit for watching or interacting with them. For example, you can use rewarded ads to give your players extra lives, coins, gems, power-ups, or other items that can enhance their gameplay. You can also use rewarded ads to unlock new levels, modes, characters, or features that can add more variety and replay value to your game. Rewarded ads can help you balance your monetization and retention goals, and also give your players more choice and control over their game experience.

3 Use native ads

A third way to make in-game ads more subtle and seamless is to use native ads, which are ads that blend in with the game environment or interface. For example, you can use native ads to display banners, posters, billboards, or signs that look like part of the game world. You can also use native ads to show logos, icons, or buttons that look like part of the game menu or HUD. Native ads can help you avoid interrupting or distracting your players from the game flow, and also create a more realistic and immersive game atmosphere.

4 Use interactive ads

A fourth way to make in-game ads more fun and memorable is to use interactive ads, which are ads that invite your players to participate or respond to them. For example, you can use interactive ads to create mini-games, quizzes, polls, or surveys that challenge or entertain your players. You can also use interactive ads to create social features, such as leaderboards, chat rooms, or forums that connect your players with other gamers or communities. Interactive ads can help you increase your ad engagement and retention rates, and also create a more dynamic and social game experience.

5 Use adaptive ads

A fifth way to make in-game ads more personalized and optimized is to use adaptive ads, which are ads that adjust to the preferences and behaviors of your players. For example, you can use adaptive ads to show different types of ads based on the player's age, gender, location, or interests. You can also use adaptive ads to show different frequencies, durations, or placements of ads based on the player's progress, performance, or feedback. Adaptive ads can help you improve your ad relevance and effectiveness, and also create a more satisfying and respectful game experience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?