How can you use influencers and celebrities in Public Relations without risking your brand?

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Influencers and celebrities can be powerful allies for your brand, helping you reach new audiences, boost your credibility, and create engaging content. But they can also pose serious risks, such as damaging your reputation, alienating your customers, or violating ethical and legal standards. How can you use influencers and celebrities in Public Relations without risking your brand? Here are some tips to help you plan and execute a successful influencer or celebrity campaign.

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