How can you use interviews to improve your training forecasts?
If you are a market researcher, you know how important it is to forecast the demand and impact of your training and development programs. But how can you make accurate and reliable predictions based on data and insights? One way is to use interviews as a qualitative research method to complement your quantitative analysis. Interviews can help you understand the needs, preferences, expectations, and feedback of your target audience, as well as the factors that influence their decision making and behavior. In this article, we will show you how you can use interviews to improve your training forecasts in four steps.