How can you use social media to build a strong relationship with your boss?

Social media is not only a powerful tool for finding and engaging with prospects, but also for building a strong relationship with your boss. Whether you work remotely or in the same office, social media can help you showcase your achievements, communicate your value, and align your goals with your manager. Here are some tips on how to use social media to boost your rapport with your boss and enhance your social selling skills.

1 Follow and interact

One of the simplest ways to use social media to build a relationship with your boss is to follow them on the platforms they use, such as LinkedIn, Twitter, or Facebook. This will help you stay updated on their activities, interests, and insights, and also show that you are interested in what they have to say. You can also interact with their posts by liking, commenting, or sharing them, as long as you are respectful, relevant, and professional. This will help you demonstrate your knowledge, enthusiasm, and support, and also spark conversations that can deepen your connection.

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Anna Z.

SDR @ Planful | Elevating Financial Planning & Analysis
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Often times leaders will try to build their own personal brand through sharing posts or industry insights. Liking and engaging with their content is an easy way to further your relationship with them and show them that you care about their efforts to share, which could help you stand out more in a team.

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2 Share your successes

Another way to use social media to build a relationship with your boss is to share your successes and achievements, such as closing a deal, getting positive feedback, or completing a project. This will help you showcase your value, skills, and results, and also acknowledge the role of your boss and team in your success. You can also tag your boss or mention them in your posts, as long as you are not bragging or oversharing. This will help you express your gratitude, appreciation, and recognition, and also boost your credibility and visibility.

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Anna Z.

SDR @ Planful | Elevating Financial Planning & Analysis
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You should always keep track of your own performance and metrics at a job. When appropriate, such as the completion of a major project, closing a key client, finishing an M&A deal - share your success in public and acknowledge the team and leadership you worked with. Not only will this highlight your professional capabilities but it shows that you are a team player and in good standing at the company.

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3 Seek feedback and advice

A third way to use social media to build a relationship with your boss is to seek feedback and advice from them on your work, challenges, or goals. This will help you show your willingness to learn, improve, and grow, and also leverage their expertise and experience. You can also ask them questions, request recommendations, or invite them to join relevant groups or events on social media, as long as you are not imposing or demanding. This will help you create opportunities for learning, collaboration, and mentorship, and also enhance your trust and rapport.

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4 Align your goals and values

A fourth way to use social media to build a relationship with your boss is to align your goals and values with theirs, and with the vision and mission of your company. This will help you show your commitment, alignment, and loyalty, and also reinforce your culture and brand. You can also share content, stories, or insights that reflect your goals and values, and that resonate with your boss and your company, as long as you are not contradicting or competing with them. This will help you communicate your personality, passion, and purpose, and also inspire and influence others.

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5 Be authentic and respectful

A fifth way to use social media to build a relationship with your boss is to be authentic and respectful in your interactions, posts, and comments. This will help you show your professionalism, integrity, and ethics, and also avoid any conflicts, misunderstandings, or misrepresentations. You can also be yourself, share your opinions, and show some humor, as long as you are not offensive, inappropriate, or negative. This will help you build your personal brand, reputation, and credibility, and also foster a positive and friendly relationship with your boss.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Leslie Hughes

LinkedIn Profile Writer, Trainer & Strategist • LinkedIn Top Voice • AI & ChatGPT Champion • Employee Brand Advocacy • Instructor • Author • Appeared on CTV’s The Social and was called a "Social Media Guru" on CBC radio
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You are a brand ambassador for your organization. By contributing your perspective and re-sharing company approved posts, you're helping to extend word-of-mouth awareness. This can help your organization win more clients, generate more brand awareness and attract qualified potential hires. (Note: always adhere to the boundaries of your social media policy)

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How can you use social media to build a strong relationship with your boss?

1

2

3

4

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1 Follow and interact

2 Share your successes

3 Seek feedback and advice

4 Align your goals and values

5 Be authentic and respectful

6 Here’s what else to consider

Social Selling

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How can you use social media to build a strong relationship with your boss?

1

2

3

4

5

6

1 Follow and interact

2 Share your successes

3 Seek feedback and advice

4 Align your goals and values

5 Be authentic and respectful

6 Here’s what else to consider

Social Selling

Rate this article

Thanks for your feedback

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