How can you use TikTok to network and build your social media management career?

2 Engage with your target audience

The second step to use TikTok for networking and career building is to engage with your target audience. You can do this by following, liking, commenting, and dueting with other TikTok users who are relevant to your niche. For example, you can follow and interact with other social media managers, influencers, industry leaders, and potential clients. You can also use hashtags, challenges, and trends to join the conversation and increase your visibility. By engaging with your target audience, you can build relationships, trust, and credibility.

3 Showcase your portfolio and testimonials

The third step to use TikTok for networking and career building is to showcase your portfolio and testimonials. You can use your TikTok account to highlight your previous work, achievements, and results. For example, you can create a TikTok video that shows how you helped a client increase their engagement, traffic, or sales. You can also share testimonials from your happy clients, or ask them to give you a shout-out on their own accounts. By showcasing your portfolio and testimonials, you can demonstrate your value and skills.

4 Collaborate with other professionals

The fourth step to use TikTok for networking and career building is to collaborate with other professionals. You can use your TikTok account to partner with other social media managers, influencers, or experts in your niche. For example, you can create a TikTok video that features a guest speaker, a co-host, or a joint project. You can also join or create a TikTok group that supports and promotes each other. By collaborating with other professionals, you can expand your network, reach, and opportunities.

5 Offer your services and expertise

The fifth step to use TikTok for networking and career building is to offer your services and expertise. You can use your TikTok account to pitch your social media management services to potential clients, or to share your knowledge and advice with your followers. For example, you can create a TikTok video that explains what you do, how you work, and what you charge. You can also create a TikTok video that answers a common question, solves a problem, or gives a recommendation. By offering your services and expertise, you can generate leads, conversions, and referrals.

6 Stay updated and consistent

The sixth and final step to use TikTok for networking and career building is to stay updated and consistent. You can use your TikTok account to keep up with the latest trends, news, and features in your niche and on the platform. For example, you can create a TikTok video that reacts to a new algorithm change, a new tool, or a new challenge. You can also create a TikTok video that shares your goals, plans, or progress. By staying updated and consistent, you can maintain your relevance, authority, and engagement.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?