How can you use video content to create excitement around new features or updates to your product or service?

1 Know your audience

Before you create any video content, you need to know who you are talking to and what they care about. What are their pain points, goals, and challenges? How can your product or service help them solve their problems or achieve their desired outcomes? What kind of video content do they prefer and consume? How do they make buying decisions? These questions will help you tailor your video content to your audience's needs, interests, and preferences.

2 Tell a story

One of the best ways to engage your audience and create excitement around your product or service is to tell a story. Stories can help you humanize your brand, connect emotionally with your prospects, and illustrate the benefits of your offer. You can use stories to showcase customer success stories, case studies, testimonials, or behind-the-scenes insights. You can also use stories to explain how your product or service works, what makes it unique, and how it can help your prospects. The key is to make your story relevant, relatable, and compelling.

3 Show, don't tell

Another way to create excitement around your product or service is to show, not tell, what it can do for your prospects. Instead of just listing features or benefits, use video content to demonstrate how your product or service works in action, how it solves real problems, and how it delivers value. You can use video content to show product demos, tutorials, walkthroughs, or comparisons. You can also use video content to show social proof, such as ratings, reviews, or endorsements from satisfied customers or influencers.

4 Keep it short and simple

When it comes to video content for social selling, less is more. You want to capture your audience's attention, deliver your message, and inspire action in a short and simple way. Ideally, your video content should be no longer than two minutes, and preferably less than one minute. You should also avoid using jargon, technical terms, or complex concepts that might confuse or bore your audience. Instead, use clear, concise, and conversational language that speaks directly to your audience.

5 Optimize for platforms and devices

To maximize the reach and impact of your video content, you need to optimize it for the platforms and devices that your audience uses. Different social media platforms have different specifications, algorithms, and best practices for video content. For example, some platforms favor vertical videos, while others prefer horizontal videos. Some platforms allow longer videos, while others limit the duration. Some platforms require captions, while others don't. You need to research and follow the guidelines of each platform that you use for social selling. You also need to ensure that your video content is mobile-friendly, as most of your audience will likely watch it on their smartphones or tablets.

6 Promote and engage

Finally, you need to promote and engage with your video content to create excitement around your product or service. You can use various strategies to increase the visibility and reach of your video content, such as hashtags, keywords, tags, mentions, or paid ads. You can also use calls to action, questions, polls, or quizzes to encourage your audience to interact with your video content, share their feedback, or take the next step in the buying journey. You should also monitor and respond to the comments, messages, or inquiries that your video content generates, and nurture the relationships with your prospects.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?