How can you use virtual reality to create immersive landing pages and emails?

1 What is VR and why use it for marketing?

VR is a technology that creates a simulated environment that users can interact with using a headset, controllers, or other devices. This technology can create realistic or fantastical scenarios that stimulate the user's vision, hearing, touch, and sometimes smell and taste. VR can be used for marketing due to its ability to create an emotional connection with your product, showcase its value proposition and differentiation, and increase conversions and retention. For example, VR can make your product feel more tangible and immersive by allowing users to explore it from different angles. It can also demonstrate how your product works and highlight its unique features. Furthermore, VR can create a sense of urgency or exclusivity to increase the likelihood of desired actions, such as signing up or buying. Lastly, it can provide a positive and memorable experience that increases customer loyalty and satisfaction.

2 How to create a VR landing page?

Creating a VR landing page requires you to define your goal and audience, choose a VR platform and tool, design your VR content and layout, and test and optimize your VR landing page. When defining your goal and audience, consider what you want your visitors to do after viewing your VR landing page and who your target customers are. For the VR platform and tool, consider the compatibility, accessibility, performance, budget, and technical skills of each option. When designing the VR content and layout, create a 3D model that showcases your product in an engaging way with animations, sounds, and interactions. Additionally, design a layout with clear navigation, buttons, and calls-to-action. Lastly, test the VR landing page on different devices, browsers, and headsets while collecting feedback from visitors. Optimize it for speed, usability, and conversions with analytics, A/B testing, and best practices.

3 How to create a VR email?

Creating a VR email requires segmenting and personalizing your email list, choosing a VR format and tool, designing your VR content and layout, and testing and optimizing your VR email. Segmentation should be based on your subscribers' characteristics, behavior, and interests, while personalization should include an opt-in for receiving VR emails and compliance with relevant regulations. When choosing a format and tool, consider compatibility, accessibility, performance, email client, and provider limitations. The VR content should capture attention, curiosity, and emotion with visuals, sounds, and interactions. The layout should highlight the content with clear text, headings, and calls-to-action. Finally, test the email on different devices, browsers, and clients to collect feedback; then optimize for deliverability, readability, and click-through rates with analytics, A/B testing, and best practices.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?