How can you use your network to gain access to decision makers or influencers?

1 Identify your target

Before you start reaching out to your network, you need to have a clear idea of who you want to connect with and why. What are your objectives, challenges, and interests? What are the pain points, needs, and goals of your target audience? How can you provide value to them or solve their problems? Research your target market, industry, and company, and identify the key decision makers or influencers who have the authority, influence, or access to the resources you need.

2 Map your network

Once you have a list of potential contacts, you need to find out how you can reach them. This is where your network comes in handy. You can use various tools and platforms, such as LinkedIn, social media, email, or phone, to map your network and see who you already know or who knows someone who knows your target. Look for mutual connections, common interests, shared experiences, or referrals that can help you establish a link. You can also join relevant groups, forums, events, or communities where your target is active or engaged.

3 Reach out with value

After you have identified and mapped your network, you need to reach out to your target in a respectful, professional, and personalized way. Don't just ask for favors or send generic messages. Instead, offer value, insight, or support that can benefit your target or their organization. Show that you have done your homework, that you understand their situation, and that you have something relevant and useful to share. You can also use a warm introduction from a mutual connection, a compliment, a question, or a recommendation to break the ice and start a conversation.

4 Follow up and build rapport

Reaching out to your target is not enough. You need to follow up and build rapport with them over time. Don't be pushy or spammy, but don't be passive or forgetful either. Keep in touch with your target regularly, but not too frequently, and provide value, feedback, or appreciation whenever possible. You can also use social media, blogs, podcasts, or newsletters to stay updated on their activities, interests, and achievements, and comment, like, share, or congratulate them accordingly. The goal is to create a relationship based on trust, respect, and mutual benefit.

5 Ask for action

Finally, when you have established a solid rapport with your target, you can ask for action. This could be a meeting, a call, a referral, a collaboration, a sale, or anything else that aligns with your goals and theirs. Be clear, concise, and confident about what you want and why. Explain how it can benefit both parties and what are the next steps. Don't be afraid to ask for what you need, but don't be demanding or entitled either. Be respectful, grateful, and flexible, and be ready to handle objections, questions, or feedback.

Networking is a skill that requires strategy, patience, and persistence. By using your network to gain access to decision makers or influencers, you can increase your chances of success and growth. Remember to always provide value, be authentic, and follow up. Happy networking!