How can you write a newsletter that establishes a consistent tone for your podcast?

If you have a podcast, you might want to write a newsletter to keep your audience engaged, informed, and entertained. But how can you make sure that your newsletter matches the tone of your podcast, and that it reflects your unique voice and personality? In this article, we'll share some tips on how to write a newsletter that establishes a consistent tone for your podcast, and how to avoid some common pitfalls that can confuse or alienate your listeners.

1 Know your audience

The first step to writing a newsletter that establishes a consistent tone for your podcast is to know your audience. Who are they, what are their interests, pain points, and preferences? How do they communicate, and what kind of language do they use? You can use surveys, feedback forms, social media, or analytics tools to learn more about your audience and tailor your newsletter accordingly. For example, if your podcast is about entrepreneurship, you might want to use a professional and motivational tone, and avoid jargon or slang that might not resonate with your listeners.

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Sarra Messili

CEO at Podcast Inc | LinkedIn Video Program Member | Helping You Use Podcasts to Boost Sales, Marketing, & Monetization | Web3 Marketing Expert
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Creating a newsletter that matches your podcast's tone is important for keeping things consistent and familiar to your audience. First, know your podcast's style—is it casual, informative, funny, or serious? Your newsletter should reflect this same vibe. Use similar language and visuals in your newsletter that people recognize from your podcast. Share content in your newsletter that relates to your podcast episodes, like extra stories or insights. Write in a way that's engaging and friendly, just like how you talk on your show. Stick to a regular schedule for sending out newsletters, and ask for feedback to see what your audience likes. Lastly, as your podcast changes, be ready to adjust your newsletter's tone to match.

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Brett Johnson 🎙

Owner | Lead Podcast Consultant @ Circle 270 Media™ | Podcasting Expert
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Knowing your audience may be the hardest task you have as a podcaster. With the lack of deep information from podcast audio downloads, podcasters must stay in touch with their audience through other means - social media, emails, as well as any opportunity to meet their audience in the "real world" at events, etc.

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2 Define your voice

The next step to writing a newsletter that establishes a consistent tone for your podcast is to define your voice. Your voice is the expression of your personality, values, and opinions through your words. It's what makes your podcast unique and memorable, and it's what connects you with your audience. To define your voice, you can ask yourself some questions, such as: What is the purpose of your podcast? What is the tone of your podcast? How do you want your audience to feel after listening to your podcast? What are some words or phrases that you use frequently in your podcast? You can also look at some examples of newsletters from other podcasts that have a similar or different voice from yours, and analyze what works and what doesn't.

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Erik Cabral

I forge mission-driven entrepreneurs and develop powerful brand voices for them to deliver their messages with clarity and purpose.
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Knowing who you are and most importantly what you stand for is key. Discover what your core values are and make sure all your content is aligned and consistent with your core values!

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3 Use a consistent format

The third step to writing a newsletter that establishes a consistent tone for your podcast is to use a consistent format. A format is the structure and layout of your newsletter, and it helps you organize your content, create expectations, and maintain coherence. A format can include elements such as: a catchy subject line, a greeting and introduction, a summary or teaser of your latest episode, a call to action, a sign-off and signature, and some links or resources. You can also use subheadings, images, bullet points, or quotes to break up your text and make it more readable. A consistent format will help you save time, avoid confusion, and reinforce your brand identity.

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Parker Olson

Building the #1 ranked PR tool 🤖
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Consistency across your newsletter & podcast is very very important. People want 1 brand experience, not a disjointed experience across 2 channels. A great example here is @alex Lieberman's morning brew podcasts & newsletters!

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Brett Johnson 🎙

Owner | Lead Podcast Consultant @ Circle 270 Media™ | Podcasting Expert
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Using a consistent format serves numerous purposes, including saving time. Once the newsletter format is in place, then a podcaster can focus on the content. And that content MUST deliver value. Create content that you know the reader will want to share.

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4 Be authentic and conversational

The fourth step to writing a newsletter that establishes a consistent tone for your podcast is to be authentic and conversational. Authenticity means being honest, transparent, and genuine with your audience, and showing them who you are and what you care about. Conversational means writing as if you were talking to a friend, using a casual and friendly tone, and inviting feedback and interaction. To be authentic and conversational, you can: use personal stories, anecdotes, or examples, use humor, emotion, or curiosity, use questions, polls, or quizzes, use contractions, colloquialisms, or emojis, and use feedback loops, such as asking for replies, reviews, or referrals.

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Christelle Biiga

Your Podcast Matchmaker | Boost Your Visibility & Establish Credibility with Top 5% Podcasts | For High Achievers & Thought Leaders | Ready To Inspire & Impact Millions? | Visit Our Website
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In the realm of podcasting, your newsletter is a crucial tool for genuine audience engagement. Knowing the power of storytelling in creating connections, I advocate for authenticity and a conversational tone. Share personal stories to connect deeply. Use humor and emotional anecdotes to make your content relatable. Pose engaging questions and encourage feedback, making your readers feel valued. Utilize colloquial language and contractions for a friendly tone. Remember, your newsletter is an extension of your podcast's voice. By being authentic and approachable, you create not just a newsletter, but a community around your podcast.

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5 Edit and proofread

The fifth step to writing a newsletter that establishes a consistent tone for your podcast is to edit and proofread. Editing means checking your content for clarity, relevance, and accuracy, and making sure that it matches your voice and tone. Proofreading means checking your content for grammar, spelling, and punctuation errors, and making sure that it looks professional and polished. To edit and proofread, you can: use tools, such as Grammarly, Hemingway, or ProWritingAid, read your content aloud, or ask someone else to read it, and test your newsletter on different devices, browsers, and email clients.

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Brett Johnson 🎙

Owner | Lead Podcast Consultant @ Circle 270 Media™ | Podcasting Expert
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Take the time to read over your newsletter. Once you have a template in place, then the time you spend can be on the content and then proofreading. You are what you write. Poor grammar, spelling, and punctuation errors only show that you don't care about what you are creating. How much time do you spend on creating your podcast content? Why not give your newsletter that much attention to detail as well?

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6 Experiment and learn

The sixth and final step to writing a newsletter that establishes a consistent tone for your podcast is to experiment and learn. Experimenting means trying new things, such as different formats, topics, or styles, and seeing how your audience responds. Learning means measuring your results, such as open rates, click rates, or conversions, and getting feedback, such as comments, replies, or ratings, and using them to improve your newsletter. To experiment and learn, you can: use tools, such as Mailchimp, ConvertKit, or Substack, to create and send your newsletter, use tools, such as Google Analytics, HubSpot, or MailerLite, to track and analyze your performance, and use tools, such as SurveyMonkey, Typeform, or Google Forms, to collect and analyze feedback.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you write a newsletter that establishes a consistent tone for your podcast?

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1 Know your audience

2 Define your voice

3 Use a consistent format

4 Be authentic and conversational

5 Edit and proofread

6 Experiment and learn

7 Here’s what else to consider

Podcasting

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