How can your experience and expertise help you develop a creative strategy framework?

Purpose is a popular concept in branding and marketing, but when mismanaged it can feel disingenuous. Getting this right requires a few things: 1) A willingness to be honest with yourself about what role you play in the lives of your customers, prospects, and with wider stakeholders? 2) Clarity of what problems you solve. At the highest level, and more tactically. 3) An ability to state purpose in a simple way that is easily understood, and highly credible based on brand behaviors. This is where many go wrong as they make add to many layers and complexities. 4) An understand of how you will hold yourself to account, and how stakeholders can hold you to account. 5) Long-term action plan. Purpose is not a tactic, its a commitment.

Sit and try to jot down what the brand actually stands for, what is the larger goal, does the brand even a purpose, if yes what is it. Once you write it down, start focusing on ways that can actually help you achieve it and then discuss it with your client what all they are open to doing and what all can be done keeping in mind the timelines.

My experience and expertise can significantly contribute to developing a creative strategy framework. With a deep understanding of market trends, consumer behavior, and industry best practices, I can identify opportunities and challenges. Drawing from a diverse background, I can bring innovative approaches and creative solutions to the strategy. My analytical skills enable data-driven decision-making, while my communication skills ensure the strategy is well-articulated and easily understood by stakeholders. Overall, my experience equips me to develop a robust and effective creative strategy framework that aligns with organizational goals and drives success.

Step 1, ask 15..20 different different people outside of your work environment what do they think about the brand, the new communication you have in mind or the new idea that you want to execute and take their thoughts on the brand, how they use it if they do do, how do they see the brand and how comfortable they are with associating themselves with it. After taking this down study the answers. Step 2, check the data trends across dashboards of all the platforms the brand has been present on. Study the trends, understand the Patten and spot the triggers. Step 3, put out a survey across all platforms asking 4-5 specific questions. These 3 steps will give you a whole new level of understanding of your audience.

Once you know your purpose and narrow down on what your audience needs, based on realistic timelines you can list down 3..4 objectives and what defines success to them, an indicator of sorts. The primary objective has to be for the customer, the secondary objective has to be for the brand and the tertiary objective has to be for the sales. Try to work with this and you will see yourself doing better than half the people around you doing the same thing.

You have to be on top of your research with what is the consumption pattern on all the platforms out there, what are the new formats, what has been working lately and how is the audience perceiving a brand on such platforms. Once you start the study of these platforms and engage with content put by others, your brain will automatically start to think about how this video idea can be done for the brand and how it can be executed. After you have such 8..10 ideas, see how they fit for your brand's purpose and objectives. Also one more advice, study old school marketing campaigns, watch them ads, study the case studies and read the concepts. It helps you in a way one can't describe.

Hoje, enfrentamos uma verdadeira crise de imaginação, onde a maior dificuldade para criar estratégias criativas é escapar das narrativas padronizadas que nos bombardeiam constantemente. Para evitar cair nessa armadilha, é essencial exercitar nosso "músculo" criativo, buscando referências fora do óbvio, ampliando nosso repertório e desafiando-nos a construir narrativas que transcendam o comum. Essa prática nos permite criar histórias mais humanas, inclusivas e que valorizem a vida, ajudando a moldar um mundo mais diverso e enriquecedor.

Prepare a flow of work, a calendar and list down the events along with the dates, add 72 hours of buffer period for everything and be clear about everyone's availability and expectation about the output. Once a calendar and flow of work is ready and team in on-board, each team has to play their part and the project management team has to make sure timelines are met and the only way to do it is to communicate regularly and create a checklist for the project, even if a single task is missed on the checklist, you can spot it and fix it before it becomes a big problem.