How do you avoid content marketing promotion mistakes that hurt your SEO?

3 Avoid broken links

Broken links are links that lead to non-existent or inaccessible pages, either on your own website or on external websites. Broken links create a bad user experience, as they frustrate and disappoint your visitors. They also hurt your SEO, as they signal to search engines that your website is poorly maintained, unreliable, or outdated. To avoid broken links, check your website regularly for any errors, and use tools like Google Search Console or Screaming Frog to identify and fix any broken links. You should also update or remove any links that point to low-quality or irrelevant websites.

4 Avoid low-quality guest posts

Guest posting is a popular content marketing strategy that involves writing and publishing content on other websites in exchange for a link back to your own website. Guest posting can help you reach new audiences, build relationships, and boost your SEO, but only if you do it right. Low-quality guest posts are those that are poorly written, irrelevant, spammy, or offer no value to the host website or its readers. Low-quality guest posts can damage your reputation, credibility, and SEO, as they can associate you with low-quality websites, trigger search engine penalties, or generate negative feedback. To avoid low-quality guest posts, make sure you research and select reputable and relevant websites to guest post on, and create high-quality and valuable content that matches their guidelines, tone, and audience.

5 Avoid excessive self-promotion

Self-promotion is the act of marketing yourself or your products or services through your content. Self-promotion is not inherently bad, as it can help you showcase your expertise, value proposition, and solutions. However, excessive self-promotion is when you focus too much on yourself or your products or services, and not enough on your audience or their needs. Excessive self-promotion can turn off your audience, as they may perceive you as salesy, pushy, or arrogant. It can also hurt your SEO, as it can reduce your click-through rate, engagement, and trust. To avoid excessive self-promotion, make sure you balance your content with educational, informative, or entertaining content that provides value and solves your audience's problems. Use your self-promotion sparingly and strategically, and always include a clear and relevant call to action.

6 Avoid outdated or inaccurate content

Outdated or inaccurate content is content that is no longer relevant, current, or correct. Outdated or inaccurate content can harm your SEO and user experience, as it can reduce your traffic, ranking, and authority. It can also damage your reputation, credibility, and trust, as it can mislead or disappoint your audience. To avoid outdated or inaccurate content, make sure you update your content regularly with the latest information, data, trends, or best practices. You should also audit your content periodically and remove or revise any content that is obsolete, incorrect, or misleading.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?