Organizations have found a way to balance innovation and standardization in BPI by looking at process improvement case studies and lessons learned from different industries and sectors. For example, Amazon is renowned for its culture of innovation and customer obsession, using a process called "working backwards" to generate and validate new ideas, products, and services. This process starts with the customer's needs and expectations and works backwards to create a solution that meets or exceeds them. Amazon also relies on automation, algorithms, and best practices to optimize its logistics, delivery, and customer service processes. Toyota, on the other hand, is renowned for its lean production system, which is based on the principles of eliminating waste, improving quality, and increasing value. Toyota uses a process called "kaizen" to foster continuous improvement and innovation, and follows a set of rules, guidelines, and tools to standardize its design, manufacturing, and quality control processes. Netflix is famous for its culture of freedom and responsibility, using a process called "context, not control" to enable and support innovation. This process provides employees with the context, information, and resources they need to make decisions and take actions, rather than imposing rules, policies, and procedures. Netflix also adheres to a set of standards, protocols, and technologies to standardize its streaming, encoding, and encryption processes.