How do you balance realism and optimism without being naive?

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Balancing realism and optimism in business strategy is akin to walking a tightrope. You need to maintain a positive outlook to inspire your team and drive innovation, yet you must also confront the cold, hard facts of your business environment to make sound decisions. Striking this balance is not about swinging between extremes but finding a sustainable middle ground where you can be hopeful about the future while staying grounded in reality. This delicate equilibrium prevents naivety and enables you to prepare for both the best and worst, ensuring resilience and adaptability in a constantly changing market.

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