How do you communicate with clients during advertising campaigns?

1 Set clear expectations

Before you start working on an advertising campaign, you need to establish a clear and mutual understanding of the scope, budget, timeline, and deliverables with your client. This will help you avoid misunderstandings, conflicts, and scope creep later on. You can use a contract, a proposal, or a creative brief to document the expectations and get the client's approval.

2 Choose the right tools

There are many tools and platforms that you can use to communicate with your clients during advertising campaigns. Some of the most common ones are email, phone, video conferencing, chat, and project management software. You should choose the tools that suit your client's preferences, your workflow, and your campaign needs. For example, you might use email for formal updates and reports, phone or video for brainstorming and feedback sessions, chat for quick questions and clarifications, and project management software for tracking tasks and deadlines.

3 Communicate regularly and proactively

You should communicate with your clients regularly and proactively throughout the advertising campaign. This will help you build trust, rapport, and transparency with your clients, as well as keep them engaged and satisfied with your work. You should update your clients on the status of the campaign, the results of the ads, the challenges you face, and the solutions you propose. You should also ask your clients for their input, feedback, and approval whenever necessary.

4 Be responsive and respectful

You should always respond to your client's messages and calls promptly and respectfully. You should acknowledge their concerns, answer their questions, and address their issues. You should also respect their opinions, suggestions, and feedback, even if you disagree with them. You should explain your reasoning and rationale for your decisions and actions, and try to find a common ground with your clients.

5 Evaluate and improve

At the end of the advertising campaign, you should evaluate the performance of the ads, the satisfaction of the client, and the effectiveness of your communication. You should ask your client for their feedback on the campaign and your communication, and thank them for their collaboration. You should also reflect on your own communication skills and identify the areas that you can improve for future campaigns.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?