How do you create a profile that attracts prospects?

Don't be afraid to push the boundaries here. LinkedIn can be used for B2C and Instagram can be used for B2B. Often being different, a little subversive, can help you get more attention. Look at how Surreal Cereals promotes it's breakfast cereal here on LinkedIn.

Profile Picture: While a professional headshot isn’t mandatory, your photo should accurately represent you Headline: Use this space to convey what sets you apart, instead of just stating your job title Summary: Introduce yourself, highlighting your 'Why' - Why do you do what you do? What's your motivation? Experience: Less is more. Keep this section succinct, offering a brief summary of your professional journey, accomplishments and responsibilities via key bullet points, backed by objective data (numbers and stats) Skills: Make sure they are relevant to your industry so your audience can see what value you could bring to them Recommendations: You can never have too many recommendations. Don't be afraid to ask

I think it's interesting what this article means by 'professional'. Pick an image that reflects who you are. That doesn't have to be taken by a professional photographer and it doesn't have to show you being professional if that's not who you are. Make your profile sound human!

Salespeople, trust is diminishing in the digital era as customers increasingly favor independent online research. To enhance your LinkedIn profile, avoid clichés such as "optimal," "unique," and "the best." The word "help" can particularly impact your authenticity. Instead of saying "I help my customers," use "I advise my customers." This not only sounds stronger but also bolsters your image as a Trusted Advisor. Remain transparent and genuine.

Show that you have knowledge. Signpost people to things your target audience would find useful. People like video so find that - but don't overthink it.

By engaging with your customers' content, you can show them how much you value their input. This can help you build stronger relationships with prospects and expand relations with your existing customers in the digital sphere. That could result in staying top of mind when they require your products or services. You can also use comments as an opportunity to provide value and showcase your expertise. For example, if a customer posts about a project or particular topic, you can share relevant and helpful resources in the comment eg. a link to an article or a report. It's important to remember that social selling is about building relationships, and engaging with customers' content is an essential part of this process.