How do you create shareable content that keeps your audience coming back?

Analytics is an excellent tool when you do have data to interpret. If you are starting, it is better to keep a broader view by building a character of your potential audience. Go to Google, search for the topic you are interested in working on (be as specific as possible!) and see what comes up in the sections "People also asks" and "Related Searches". They are great for understanding the different user cases and the intentions behind their search. Once you understand what approach to take, check the demand on Keyword Planner or Google Trends. The former isn't the best to analyse highly specific topics but it does help with demographics.

This is the number 1 place people get stuck. How to fix it into your superpower: Pick the PROBLEM you solve first, then… — Determine the audience you solve for. — Most people start with the WHO — Flip it and figure out the WHAT — WHAT problem do you solve? — Then direct it at the WHO For example: "I solve the problem of content creation..." Now, match this with a profession you know well. For example, I have a proven record of helping career coaches generate business. So, I can complete my audience statement as follows: "I solve the problem of content creation for career coaches so they can build a brand and generate leads."

To effectively engage with an audience, it's not enough to merely produce good content. One must delve into the deeper psychological needs and desires of the target group. By aligning content with these intrinsic motivations, you can increase the likelihood of the content resonating with viewers, leading to more shares and engagement. At its core, every individual has a need to define themselves, to understand who they are in relation to the world around them. Social media platforms have become tools for people to project this self-concept to the external world. When users come across content that aligns with their self-concept or how they wish to be perceived by others, they are more likely to share it.

Talk to your customers and go through the (JTBD) Jobs-to-be-done framework and learn what jobs they are trying to do. The JTBD framework works like this: When I... I wish I could... So I can... Once you understand the job they are trying to do, you will know what services, products, or features you need to create. Next, dig a bit deeper by leading with empathy. Discover their: - Frustrations - Wants - Fears - Aspirations You need to be able to describe their problems better than they can describe themselves to earn trust. Once you know the 'Job' they are trying to complete, and you can clearly articulate between their desires and pains, you'll be able to communicate clear, concise and compelling marketing messaging.

Oh, very important: Know your subject very well. Do not beat around the bush with stuff, and keep to the point! Best of luck to everyone.

People are dominantly attracted to these 3: 1) Status 2) Wealth 3) Health As you think through your value proposition, consider how your content strategy speaks to these elements. Then, add the final 2 elements: time + effort. Let's look at an example service statement for a health coach: "I help busy executives live healthy lives in only 90 minutes a week (no gym membership needed)." Core topic: healthy living Time: Only 90 minutes per week Effort: no gym membership (do it from home) Weave the above into your content strategy and you're bound to attract customers.

Value propositions are all about being different. Swimming in a sea of sameness is the biggest killer. You do not want to sound like everyone else. For example, I sell CEO LinkedIn ghostwriting, but most ghostwriters will try to sell their services by saying it will drive leads. I interviewed my customers and asked them the '5 Whys' to get to the root cause of the problem. I learned they want to post to LinkedIn daily, but they do not post due to not having enough time. So, instead of saying, "I help CEOs get leads from LinkedIn through daily posts." I said, "I help busy CEOs get all their social media snackable content from a monthly 1-hr interview" Because I zagged when others are zigging, I stand out.

In my experience, companies tend to overlook this topic. Simple elements such as writing style and format are key to resonate with your audience. This is why Google has so many types of Reach Results. We may be looking for the same thing but we may prefer it differently. Use PPC campaigns to test your messages. This is the fastest and easiest way to learn what your audience appreciates from you.

In a world flooded with content, being unique is vital. Why? There's too much out there so stand out to get noticed. Unique content sticks in minds. Shows you're knowledgeable. Unique beats quantity. In essence, unique content wins attention, trust, and growth. Aim to be different.

A great value proposition speaks to the dream outcomes of your target audience whilst relieving the pain / reducing the efforts or sacrifice The dream outcome typically relates to three aspects - make money - save time - emotional (relief, confidence, peace of mind) So if you’re a litigation lawyer, a great value proposition could revolve around helping busy business owners settle their case in less than X timeframe and move on

Another way to quickly build your E-A-T Score is by diversifying your content style Here is another framework. RPS. Repurpose, Plan, Scale 1. Repurpose Take one topic « visa application for startups » From there break down styles - Educational: how to get your visa approved as a startup founder - Mistake: Avoid this if you don’t want to delay your startup visa application - Story: I submitted a visa application for a startup founder last week, here is what happened - Case study: meet John, startup founder who recently got his visa approved in 7 days. 2. Plan Schedule these pieces of content at your chosen interval 3. Scale Your turned one topic into 4 pieces. Rinse and repeat

If you struggle with E-A-T — try this strategy: 1) Write a positive-frame post (5 ways to grow your career) 2) Write a negative version (5 ways your career can suffer) 3) Write a “How you” (How you can impress your CEO) 4) Write a “How I” (How I coach stuck professionals) 5) Write a story (I once helped a busy executive...) 1 idea spread across 5 templates. 1 post for every weekday. 1 consistent theme. These can be LinkedIn posts, blog posts, and newsletters. Happy creating my friends.

The best sign that your content will be shared? It makes people feel something strong. Content that sparks emotions gets shared: - happy, - funny, - inspiring stuff works well. Even sadness or anger grabs attention. People share things they connect with. They want friends to feel the same way. Content quality matters too. Make it relatable. Keep it relevant and timely. Choose the right platform. Some places are better for certain topics. Lastly, engage with your audience. Talk to them. Make them part of the story.

5 SEO strategies to make your content become unmissable: 1) Keyword Research & Intent Use tools like SEMrush or Ahrefs. Tailor content to user intent—inform, purchase, or solve. 2) Quality Content Craft catchy headlines and deliver valuable content. Value content should: A) Give clear information and B) Allow someone to take immediate action 3) Optimize On-Page Elements Focus on title tags, meta descriptions, headers, and URL. Make them both search-friendly and user-enticing. 4) Smart Linking Use internal links for site structure and link externally for credibility. Choose descriptive anchor text. 5) Refresh Content Update content regularly for relevance. Ensure it still resonates with your audience. PS) 2 is mission critical!

SEO is like this kid who always got picked up last in sports class, you know? (high five if you're also one of them ✋) You always underestimate it because you think it's not worth the time. But in time you will see numbers go higher and higher if you make sure to tick all the boxes. Remember that you are not writing for yourself. You're writing for your audience & the algorithm (yeah, we're all slaves to it in the end, but it has its advantages, you'll see). Make sure you write something that will please the algorithm but don't be too obvious about it (there's nothing worse than reading an article with the same keywords coming back every 3 words). It's a tricky game, but it's worth your time. Give that kid a chance!

If these 7 are in your content strategy — you’ll grow. (Even if you're not an ace with content). 1) Knowledge: educational content that's easy to use 2) Clarity: content people immediately understand 3) Engagement: 30 minutes of interaction per day 4) Experimentation: Testing to learn and adapt 5) Relevance: content your audience needs 6) Authenticity: honesty + real results 7) Consistency: 4-5 posts per week PS) Reach out if you'd like assistance.

7 elements you need for sharable content: (This is how I grew to 45,000+ followers). 1) Knowledge: educational content that's easy to use 2) Clarity: content people immediately understand 3) Engagement: 30 minutes of interaction per day 4) Experimentation: Testing to learn and adapt 5) Relevance: content your audience needs 6) Authenticity: honesty + real results 7) Consistency: 4-5 posts per week Social sharing happens when your content strategy is dialed in and consistent. Don't stress about small results in the beginning. The results will come over time. You got this!

Your results will come slow slowly at first that you’ll barely even notice. Commit to the work. Test. And don’t give up! 🤓 it’s so hard at first to believe in yourself and the process that it is very easy to miss, dismiss, and brush aside signs of progress. Keep going…

My favorite new hook strategy. (For spicy engagement in 5 steps): 1) Go to Google or roam around YouTube 2) Search for your topic or topics of interest 3) Look at headlines you’re compelled to click 4) Take those headlines and adapt to your style 5) Do it for 30 minutes = you become a hook king PS) My hook is from the Marketing Examples website. The hook I saw: “My favorite sales email pattern.” My hook: “My favorite new hook strategy.” (For spicy engagement in 5 steps):

For content to be shareable, people need to think their connections and followers will like it. That means you either need to go broad, or really know your audience (and have that audience be big).