How do you edit your digital copy for emotional persuasion?

Identify your target audience's emotions. What are their hopes, dreams, fears, and pain points? Once you know what they're feeling, you can tailor your copy to appeal to those emotions. Use strong emotional language. Choose words that evoke strong emotions, such as joy, sadness, anger, or fear. Avoid using weak or ambiguous language. Tell stories. Stories are a powerful way to connect with people on an emotional level. Use stories to illustrate your points and show your audience how your product or service can help them. Use visuals. Visuals can be a powerful way to evoke emotions. Use images, videos, and infographics to capture your audience's attention and make your copy more persuasive.

Choose phrases and storytelling strategies carefully to generate the desired emotions in your audience when editing digital copy for emotional persuasion. Use descriptive language to help readers picture peaceful settings, such as "imagine the serene waves gently lapping at the shore," If you are marketing a relaxation software, for instance, to evoke feelings of calm and tranquillity. Include user reviews that detail how the software helped them relax so that you may win over potential clients' trust and emotional attachment.

It is crucial to understand your target audience. You should have to know their needs, desires and pain points. Now start crafting your copy that resonates with their needs. Use the right words with the right context. Use words that can evoke emotions. Use strong action words like "transform", "inspire", "conquer", "elevate", or "proven".

Editing a digital copy for emotional persuasion can be hard but is achievable. People remember stories, so create a copy that helps them recall a memory that is relevant to your product/concept. Personal experiences (good/bad) are close to heart. As they recall the incident they will also recall the feeling. Then you can assure your reader that they can feel safer/happier/confident by relying on you. Think like a customer and imagine what could convince you when reading a copy. Avoid fillers in sentences. Fillers usually take away the natural feeling.

What triggers the emotions depends on the nature of the TG. In copywriting, your key is identifying the right "human element" in the product/services you are trying to sell. When you strategize content, stop being an engineer, stop being a chef, or whatever professional you are. Become that person who will use what you have to offer. Dedicate your time to "perspective thinking". Contrary to popular belief, you don't need to be a saving hero. There are TG's whose vanity can be the answer. To quote Rene Laforgue, "Scotomisation corresponds to the wish that is infantile.. not to acknowledge the external world but to put the ego itself into its place"

Nobody really cares if you're going to do email marketing, LinkedIn posting, etc. They care about what they're going to get. More leads? Great. More £££? Great. Write the things that people WANT, not the things you're going to do to get them there.

People are not interested in who you are and what you are doing. They are more interested in how you help them. They want the solution of their problems. That's why try to focus on the benefits of products and services instead of describing the features to them. For example: Instead of saying "Our sandwich maker, makes sandwiches more crispier and yummy", say "You can make delicious and crispier sandwiches in a second with our latest sandwich maker".

Storytelling is a powerful technique to evoke emotions. Use storytelling to edit your digital copy for emotional persuasion. People can relate to stories. You can connect with your audience. You can engage them. Share your personal experiences, and life lessons that you learnt. Share your mistakes and how you can correct them.

Humans have long gravitated toward stories. Stories are proven to be powerful ways to not only help audience members feel powerful emotions, but also help them remember concepts and encourage their sharing. Stories help people see themselves in your content and relate on more than an intellectual level. Plus, stories can be a welcome deviation from the standard prose of your content, keeping a reader engaged.

Don't tell, but show. Show them the journey of going from where they are to where they want to be. Show them that you've done it for yourself/your clients. Show them that what they want to see is entirely possible. That's how you'll make them feel the emotions they need to take action!

Keep in mind that emotions trigger a different part of the brain than logical messaging. You're suddenly appealing to the limbic system, home of subconscious, feelings-based decision making rather than the prefrontal cortex, which requires expending more cognitive energy to process information. Eliciting feelings is a strong way to "persuade without persuading."

Sounds simple enough to add emotion words. But you really have to tell that story and the words have to hit home. So it’s not just about picking the right word. It won’t work if it’s not in the right context. It’s about using the right words to draw out the emotion that gets people to make decisions.

Show how your brand can improve someone's life. Show how your product can make their life easier. Not only can you "drop and drag," but you can also influence your audience by playing on how much easier and more concise the product is for their life, how it will save them time, and improve their copy. Show proof of other customers commenting on how much better their life is now that the use your brand. Testimonials go far in helping to improve sales.

Social proof can help to build trust. This can lead to an increase in your brand's credibility or goodwill. Positive reviews, and recommendations from previous clients, 5-star ratings, testimonials are great ways to gain your customers' trust.

Digging into testimonials is a great way to discover the true value that your product or service offers. What do customers like best? How are their lives changed? Why do they keep buying? Mine that social proof and use it as fodder for your persuasive copy.

Testing it will be more fruitful than simply thinking for the customers. Simply put, sometimes copies we didn't expect will prove more useful. So don't throw it till you test it.

Your CTA should be clear. Never talk about yourself and your brand. Talk about your customers and their pain points. CTA should include your offer. This can lead to increased customer' interest and the decision might be in favour of you.

Don't talk about your brand's personality - show it. For example, writing 'trust us' and 'positive experience' might make your readers doubt your intentions, if you don't also show that you're trustworthy and positive through your story, use cases and overall tone of voice.