How do you include user research in your product management?

It's about De-Risking. When you take a step back, what is risky about what you're hoping or planning to ship? What do you wish you had more confidence about? User Research helps de-risk and gain confidence in a few key risk categories, namely Business Direction and Design Complexity. Once you identify what's risky, make an experiment to test out different ways to reduce that risk or an experiment to make you more confident in the direction you're going. This might be testing whether a new integration is going to undermine the value of data on your platform or if the new Insights chart is actually understandable.

I believe that a customer centric approach is the best , when you focus on the jobs to be done and the context each stakeholder is included. Then, identify the pain points , what they want to accomplish, how they decide the solution and focus on creating products to be “hired” to deliver that jobs

Here are some of the best tools we have been using for user research: 🔸 Surveys: SurveyMonkey, & Google Forms 🔸 Feedback Collection: Grabee & Hotjar 🔸 Usability Testing: UserTesting 🔸 A/B Testing: Optimizely & VWO 🔸 Interviews: Zoom

One of the best ways to recruit is to catch people in the act - think about where they are or what they're doing when currently trying to accomplish what your product will soon help them accomplish quicker/more efficiently/more pleasurably. Intercept surveys are a great example of in-app recruiting.

In the B2B world gathering customer feedback for development is about collaboration and getting the product that your partner wants / needs. Involving your best partners in your development process allows you to grow closer to them. Building the products with their feedback also has the enormous benefit of feeling like this is their product; that they helped bring to life. With that kind of buy-in and ownership, it gives them extra incentive to sell their baby.

Here are some tips to automate your process: 1. Use software where you can upload audio or video and obtain a transcription. 2. Utilize AI text engines to identify answers to specific questions and recognize patterns. 3. Highlight meaningful insights and share them with your team. You can utilize collaborative tools for this purpose. Personally, I'd suggest using Dovetail, ChatGPT, and Miro.

I agree but I would also recommend comparing the research keywords that come up most often with the historical data and curb information that have proved to be not fruitful. These ideas could be detoriating to the process as a whole but can be a part of the process (either due to the organizations structure or the methodology that is followed).

In user research, it is crucial to prioritize discussions with customers about their problems rather than solely focusing on your products. By understanding the challenges and pain points faced by your target audience, you can gain valuable insights that can inform product development and improve user experience. Engaging in meaningful conversations about their needs, frustrations, and desires allows you to identify gaps in the market and develop solutions that truly address their problems. This customer-centric approach fosters empathy, builds trust, and enhances the likelihood of creating products that effectively meet user expectations and drive business success.