How do you leverage data enrichment to enhance your customer segmentation and personalization strategies?

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Data enrichment is the process of enhancing, refining, and augmenting your existing data with additional information from external sources. By enriching your data, you can gain deeper insights into your customers, improve your segmentation and personalization strategies, and optimize your marketing campaigns. In this article, we will explore some of the benefits, tools, and sources of data enrichment for data quality.

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