How do you maintain your personal brand over time?

Introspect, inspect and take action. Know your SWOT, analyze engagement and know how people perceive you. Write down what’s your goal? What kind of image you wanna build. If it aligns, keep going or else rectify yoir strategy

Speaking from my experience as a personal branding strategist, I once guided a client who was unaware of the misalignment between his perceived and desired image. We started with a personal SWOT analysis, which was an eye-opener for him. Additionally, we reached out to his network, collecting valuable feedback about his professional persona. The process illuminated his brand's strengths, exposed areas for improvement, and unveiled unknown opportunities. This holistic approach of internal assessment and external perspectives not only realigned his personal brand with his objectives but also enhanced his credibility and value proposition significantly. This underscores the vitality of personal brand maintenance.

I've got a slightly less strategic answer to this question. 🌶️ Be yourself 🌶️ Be active 🌶️ Be aware Skeptics of personal branding argue that it is contrived & inauthentic, so if you are simply focused on being yourself, sharing your thoughts, & being aware of how those thoughts engage your audience, you'll be able to counter that offensive. Being yourself is the purist form of having a personal brand because it isn't strategic, it's authentic & real. Being active means putting your thoughts out there on a regular basis. Short thoughts, long thoughts, & all in between. Being aware means paying attention to how they resonate & what's resonating around you. Don't overthink it... Your personal brand = your thoughts online.

First things first, how do YOU feel about your personal brand. Are YOU getting the visibility and results you desire? Do people understand who are you, what you do and you’re seeing results online and offline? Before I wonder what everyone else thinks, my personal brand is about ME.

Peering through the looking glass of self-awareness, your personal brand unveils its multidimensional essence, revealing the potential for growth and the artistry of self-evolution in your quest to paint an authentic and impactful narrative on the canvas of life.

While updating and optimizing personal brand assets can be beneficial, placing too much emphasis on online presence might overshadow the importance of genuine human connections and face-to-face interactions, which can also significantly contribute to personal branding and reputation-building.

As a virtuoso of personal branding, orchestrating a symphony of coherent and captivating brand assets amplifies your unique voice, resonating harmoniously with the world, and drawing admirers to your crescendo of achievements.

You’re leaving money on the table if you’re not updating your personal brand With time we keep evolving & achieving more but people can only see what we show, right Hence, showcase all your achievements big or small, old or new! Keep them updated

Once you determine what you want to be known for you need to finetune and update all your brand assets. - resume, website, blog, linkedin and social media accounts are your best assets to get started. You want to ask yourself what do people see when they google your name? Polish up all your brand assets and become intentional about creating more content to increase your reach organically

I always recommend to our clients to update their profile once a quarter to prevent profile fatigue and to test different offers and messaging.

Your personal brand can only work for you when it is visible to others. For me, LinkedIn has been the best place to expand my network and establish my personal brand. You can join groups here on LinkedIn, as well as in other online communities. Take the opportunities that are presented to you to share your voice, such as podcasts, writing articles, and speaking on panels. Consider having your own website as well, to further solidify your personal brand and to showcase it to others.

Cultivating a constellation of connections, your personal brand emanates as a guiding star, illuminating pathways to knowledge, camaraderie, and growth. In the shared cosmos of collaboration and mentorship, your influence blossoms, leaving a celestial legacy in your niche or industry.

While expanding your network can be valuable, focusing solely on quantity and online interactions may lead to superficial connections and dilute the true impact of your personal brand. Instead, emphasizing deeper, meaningful relationships and building a reputation through consistent, high-quality work can be more effective in establishing genuine influence and authority.

Attend online & offline events. Offline events like conferences, summits, networking meetups are definitely a game changer and I can vouch for it! I’ve met so many fellow creators and most of them have now become good friends or founders who have referred my services or became a client!

"Networking Always Beats Not Working" Kevin D. Turner, Managing Partner with TNT Brand Strategist LLC. On a Mission to Eliminate Organizational & Personal Blanding™

Acknowledging the perpetual student within, your personal brand transforms into a dynamic fountain of knowledge, nurtured by the streams of learning and honed by the winds of innovation. As you quench your thirst for growth, your brand's radiance illuminates the path to success, drawing admirers to the ever-evolving tapestry of your expertise.

By developing a growth mindset and staying current with industry advancements, you can position yourself as a credible and valuable authority, making you more adaptable and better equipped to provide innovative solutions that meet the evolving needs of your audience or market.

This is why it’s so important to follow your fascination as part of building and maintaining your personal brand. Spend time doing, learning, and talking about things you love and you’ll start attracting people who feel the same way and want to connect with you. Strangers connecting over topics about which they are both passionate become fast friends and create plenty of opportunities together.

You have to build thought leadership to build a strong personal brand. So make sure you are learning and up to date with industry trends but also share your opinion on trending topics. Have a view point on matters in your niche. Create original well thought out content so people can also learn from you too

Growth hack? Keep up-skilling! Stay the best at what you do, keep up with trends, keep learning new things. Jump out of comfort zone more often

As your personal brand unfurls its wings, soaring with purpose and resonance, its essence takes flight through a symphony of impactful storytelling and genuine connection. With each chord struck, your value resonates, weaving an enchanting narrative that leaves a lasting imprint on the hearts and minds of your target audience, fostering loyalty and admiration as you guide them towards their own triumphs.

Indeed, showcasing your value and impact is essential to building a strong personal brand. By consistently delivering valuable content and actively engaging with your audience, you can foster trust and loyalty, ultimately establishing yourself as a go-to authority and valuable resource in your niche or industry. This, in turn, will help you attract more opportunities and further enhance your personal brand's reputation and influence.

Create content consistently about the things you’re most passionate about and good things happen. If you treat LinkedIn as a cross between a journal and the water-cooler, you should be able to put content our daily that shows what you know how you think how you communicate What it might be like to work or partner with you. Those are all things that are outputs of an authentic personal brand and the only way to generate awareness about it is to put thoughts out for others to see. PEACE = SUCCESS here Patience Empathy Authenticity Consistency +Engagement ———————— S U C C E S S Create content and follow that formula and you will be in good shape.

You have to show your audience what value you bring to the table! Build authority through your personal brand. Show your work: Client case studies Testimonials Hacks Share Advices Give them resources to learn Motivate them!

Anyone who says that you shouldn't "brag about your accomplishments" has some sort of complex you should try like crazy to avoid catching. Being proud of your accomplishments is not "bragging," it's earned self-confidence and should be lauded, not criticized, because no one can vouch for you as well as you can, and no one will if you don't. Be proud of the things you accomplish. Be vocal about them. Have no shame.

Your Brand Is Your Calling Card Personal brands are the way others perceive who we are and what we stand for, so creating an intentional and conscious brand is essential. So consider your own core values and how you show up authentically within any community or space. Core values help us to define those intangible parts of ourselves that others align with, and that are authentic and unique to each of us. So when we intentionally build our brand to reflect these values, we show up authentically. If you are interested, we have a personal branding workbook that we can make available for download. Just send me your email via direct message and we’ll send it out to you.

Remember: No one knows your capabilities and what you have to offer if you don't talk about it, and if you aren't investing in yourself, no one else is going to. Spending all of your time making money for someone else? If you spent 30-60% of that time contributing to your personal development, you'd never have to worry about getting noticed, getting better paying opportunities, getting clients, or being heard.

Monitor and manage your online presence: Regularly monitor your online presence and reputation. Set up Google alerts to track mentions of your name or brand. Respond to any negative feedback or criticism professionally and constructively. Use privacy settings to control what information is publicly available about you.

Focus on up skilling and keep analysing past performance. I do quarterly analysis of my personal brand brand by evaluating the engagement rates I get on post. The headers that I am being searched on for on LinkedIn and the inbound opportunities I get in DMs.

I started creating content more intentionally here in January 2020. Since then, I've had the following serendipity manifest itself: 🌶️ Gained 33,000 followers 🌶️ Paid by Linkedin to be one of the first 100 members of their inaugural Creator Accelerator Program. 🌶️ Pivoted my career into brand marketing after being recruited by a company to "do for us what you've done for your personal brand." 🌶️ Been invited to visit Linkedin offices on two separate occasions. 🌶️ Built some incredibly meaningful relationships across the world with people I otherwise never would have known about. 🌶️ Launched my own Linkedin brand consultancy None of these things would be possible if I hadn't just started being myself, active, & aware here.