How do you make your brand sustainable and socially responsible?

In my experience brand's purpose is congruous with the target market's needs and requirements. The brand should be able to provide desired products and services consistently to the customers to enhance the connections between the brand and the consumers. Consumers perceive economic, environmental, and social sustainability from the brands. The failure of a firm to fully incorporate these three pillars of sustainability in its business may inflict significant damage to its brand image and the way its customers perceive its ongoing sustainability efforts.

Absolutely your Brand and having clear and concise purpose that specifically states how you help others! Ultimately we are here to help others. If it's our customers, employees, family or neighbors... you should only be in business to help others

Assessing the social and environmental impact of the brand is very important. Organizations must build an assessment matrix and feedback loop in their marketing campaigns to listen to customers. They also need to regularly communicate the societal and environmental causes they champion so that all the stakeholders know the same. Everyone in the organization should adopt sustainability principles and be motivated to contribute to improving the brand's impact.

Making sure that your company is always communicating with the employees on how we are contributing and affecting the social causes that matter today is so important. Having a clear and open culture about what really matters consistent employee and customer feedback is of the utmost importance

Communication is the key to brand building. Storytelling is an art and brands should consistently focus on telling the genuine stories of their products, people, processes, operations, and impact. Brands should use traditional and social media channels to promote their stories, and their marketing team should moderate all these communications.

Collaborations and partnerships in the right spirit are essential for organizations to be more sustainable. Creative collaborations with like-minded organizations, agencies, and individuals who believe in the brand's purpose can boost awareness and accessibility. Right partnerships can also enhance an organization's resources and make its operations more sustainable.

Innovation and adaptation are essential in pursuing environmental, economic, and social development. Customer expectations and needs are changing faster than ever, providing an excellent opportunity for brands to cater to that need better than the competition. To embrace innovation and adaptation as the company philosophy, everyone in the organization should firmly believe in it and act accordingly.

We're always doing recognition internally in the company when we see the brand values being upheld! For example every Thursday we bring the entire team together and recognize those who have went above and beyond on the culture.