How do you overcome marketing research limitations?

Marketing Research is often underrated work but has to be done before the product launch to understand the market, potential for crafting the strategy, Limitations can be overcome via correct approach toward research - rather than transitional research methods like qualitative and quantitative methods - you can check other metrics as well like - Trending topics via influencers - Customer life cycle. - 3rd part market research tools

I think this is the most important. Setting the right objectives lets you select the right methods and questions. After your research, you’d exactly know what to expect from this study.

In my experience the best methodology for customer discovery is: “GO OUT AND TALK TO THEM YOURSELVES”! I have 4 concrete tips for you: 1. Immerse as an anthropologist among your potential customers without being judgmental. 2. Find out what really relevant for them in their lives at this moment. 3. Identify their jobs-to-be-done and the major issues related to the context of your scope. 4. Do customer discovery before your ideation process YOURSELVES with your whole tam, as the experience is as important as the results. When as immerse in your target group yourself you will understand their situation, their needs, their jobs to be done more profoundly than any other method. You will never forget your customer vists 🤗✅🔥.

In my experience combining multiple methods can enhance data validity and reliability through triangulation. That way you are insuring maximum performance optimization. Remember to ALWAYS assess your specific research needs to make informed decisions. KY

In my personal experience, I always want my clients and there clients to get a feel of the product or service. Having visuals is very important. With today’s technology we can do more than just offer graphs and tables we can give them an experience. I have personally implemented a VR and AR process to allow my clients and their customers an experience of owning or using their products or services! The results were extremely satisfying, and the retaining transparency is appreciated! KY

To overcome marketing research limitations, start by acknowledging the constraints and potential biases inherent in any research method. To gain a more complete knowledge, combine research techniques including qualitative and quantitative methods. To improve the representativeness of the data, ensure correct sample selection and size. Validate results by comparing data from several sources in a triangulation. Recognise potential biases and take steps to eliminate them by collecting and analysing unbiased data.

When faced with any limitations, the best approach is to embrace them. When you start, document all of the limitations and address them one by one. By doing this, you can sometimes design an approach to limit their impact, but sometimes you just have to acknowledge them in the results. No research is perfect, and if you spend too much time any money you get diminishing returns. Keep in mind that most research is directional and serves to increase confidence and reduce risk. The most important element is the human interpretation of the results and decisions that follow.