How do you use success stories in your follow-ups?

1 Why use success stories in your follow-ups?

Success stories are not just testimonials or reviews; they are stories that demonstrate how your product or service made a difference in someone's life or business. They have a beginning, a middle, and an end, and they follow a simple formula: problem, solution, result. By using success stories in your follow-ups, you can build trust and credibility with your prospects, appeal to their emotions and logic, address their objections and concerns, and create urgency and scarcity. Showing proof and evidence of your value proposition can help connect with their pain points, desires, and aspirations. You can also anticipate and answer their questions, doubts, and fears by demonstrating how others have overcome similar challenges with your product or service. Moreover, you can demonstrate how your product or service is in high demand, limited supply, or has a deadline or a special offer.

2 How to find success stories for your follow-ups?

You don't need to look far to find success stories for your follow-ups; you can use your own experience, your customers' feedback, or your colleagues' or mentors' stories. To find success stories for your follow-ups, ask your existing or past customers for their stories via survey, email, or phone call. Furthermore, create a database, spreadsheet, or folder for organizing and storing the stories according to product, service, industry, niche, problem, solution, result, or any other criteria that makes sense for your business. Additionally, make sure to update and refresh your success stories by following up with customers and adding new ones as you get more testimonials.

3 How to choose the right success story for your follow-up?

When crafting your follow-up, you don't want to use the same success story for every prospect. Instead, you should tailor your success story to the individual's situation, needs, and goals. To choose the right success story for your follow-up, ask yourself questions such as: what is your prospect's problem, pain point, or challenge? What is their desired outcome, goal, or benefit? What is their stage in the buying process? What industry, niche, or market do they belong to? And what is their personality, style, or preference? By taking into account these factors when selecting a success story, you can create one that matches your prospect's problem and solution while also resonating with their industry and appealing to their personality.

4 How to tell a success story in your follow-up?

Once you have chosen the right success story for your follow-up, it's important to tell it in an engaging, concise, and persuasive manner. Your goal is to capture your prospect's attention, interest, and curiosity, as well as motivate them to take action. To do so, use the problem-solution-result formula; start with the customer's problem before using your product or service, explain how it solved their issue, and then display the result achieved after using your product or service. Additionally, use specific and quantifiable results such as numbers, percentages, or metrics to show how they improved their situation. Furthermore, include emotion and sensory words to evoke emotions or images in the prospect's mind. Additionally, let your customer speak for themselves by using their own words, phrases, or expressions with quotation marks. Lastly, use a clear and simple language that is easy to read and comprehend. Utilize short sentences, active verbs, and transitions for a smooth and coherent flow.

5 How to follow up with a success story in your follow-up?

It's not enough to tell a success story in your follow-up. You need to include a call to action that encourages your prospect to take the next step in the buying process. Make it clear what you want them to do, why they should do it, and how they can do it. To follow up with a success story in your follow-up, use a direct and specific call to action. Let them know exactly what action you want them to take, such as booking a call or signing up for a trial. Highlight the benefit, value, or outcome that they will get from taking action and create a sense of urgency or scarcity that motivates them to act fast. Additionally, make it simple and easy for them to take action by providing a link, form, or reply option.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?