How often and by what means should you follow up with ad prospects after a presentation?

Maintaining the right follow-up frequency with ad prospects post-presentation is vital for engagement. Start with a prompt thank-you email summarizing key points. Follow up within a week via call or email to gauge interest or address questions. If response is lacking, maintain engagement with bi-weekly check-ins, avoiding overwhelming communication. Adapt to prospect preferences while avoiding excess communication for a respectful and persistent approach that nurtures relationships and addresses concerns.

Immediately after the advertising presentation, show prompt appreciation by sending a thank-you email within hours. Reinforce the value proposition with a brief summary of key points and attach relevant materials. Follow this up with a same-day phone call to gauge reactions, address questions, and confirm their interest in moving forward. The next day, initiate a check-in with a personalized message via a professional social media platform, sharing a quick business-related insight and expressing ongoing commitment to support their advertising goals.

Ideally after a presentation, you should close follow up dates with the client then and there once presentation is done. I will also suggest, send minutes of the meeting once done with clear discussion and follow up dates discussed. This is must as this will enable you to develop further communication referring to the mail context and will be a good start.

Expectations for follow-up should be established in the first meeting. Ask your prospect about the primary method they prefer and then reference a secondary method you may use. Then establish the frequency of the outreach. I use a timeline to establish relevancy and urgency. If you reach a period of silence from the customer, you have the leverage of "You told me..." as a primary follow-up conversation starter. Advantage you.

Ideally, you should reach out within 48 hours to thank them for their time and reinforce key points from your presentation. This initial follow-up can be done via email or a brief phone call. After that, a structured approach is effective: follow up weekly for the first month, then shift to bi-weekly or monthly as needed. Use varied methods like emails, calls, and even personalized LinkedIn messages to keep communication fresh. Tailor your follow-ups based on their responses, ensuring you provide value each time—whether it's additional resources, industry insights, or answers to their questions. Consistency, without being pushy, is key.

Example: Email Follow-up: Convenient and professional for sending detailed documents. Ideal for proposals, contracts, and other formal communications.

Follow up is important but, you must choose time very attentively.You can lose your client for your late reaction and also early reaction.You must find "golden middle" time for follow-up

Quando se trata de escolher os métodos de acompanhamento certos, não existe uma abordagem única. Depende do que seu prospect prefere e do estágio em que o negócio está. O e-mail é o caminho clássico, ideal para enviar propostas e contratos – profissional e eficiente. Já o telefone? Perfeito para um toque mais pessoal e avaliar o tom do interesse. Segundo a Salesforce, 92% das interações com clientes acontecem por telefone. Para algo mais rápido e casual, o texto funciona bem para lembretes e atualizações. Redes sociais são ótimas para construir um relacionamento, enquanto reuniões presenciais são a arma secreta para fechar negócios com um aperto de mão.

Follow up within 24-48 hours after a presentation via email or phone call. Use a personalized message to address specific needs discussed. Schedule reminders to check in periodically every 1-2 weeks until the prospect responds or shows disinterest.

At LTK Advisors, we advocate for a tailored approach to follow-up methods based on the prospect’s preferences and the deal’s stage. Email serves as a professional and convenient way to share proposals, contracts, and key documents. Phone calls allow for direct, personal interactions to gauge interest and address concerns. Text messages provide a quick, casual option for reminders and updates. Social media fosters rapport and trust through informal engagement, while face-to-face meetings remain the most persuasive method for closing deals and resolving objections. By using the right method at the right time, we ensure effective and meaningful communication.

Follow up within 24-48 hours via email or phone. Thank them for their time recap key points address any questions and suggest next steps. Personalize the message to reflect their interests and needs discussed during the presentation.

At LTK Advisors, we craft follow-up messages that are concise, personalized, and value-driven to keep prospects engaged. We begin by thanking them for their time and revisiting key benefits of our proposal. Each message includes a clear call to action with a sense of urgency, such as scheduling a meeting or confirming next steps. To add value, we share tailored insights, relevant resources, or updates that align with their goals. Finally, we ask open-ended questions to encourage feedback and demonstrate our commitment to understanding and addressing their unique needs, ensuring a meaningful and productive dialogue.

Follow up with ad prospects within 24-48 hours of a presentation via email or phone call to address any questions and gauge interest. Handling objections involves actively listening, empathizing with concerns providing clear solutions and demonstrating how your ad service meets their needs.

Acknowledge and respond quickly and thoughtfully to objections. If the objections came via email, acknowledge immediately with a timeline for your official response and ask any clarifying questions you need for your answers. Follow up quickly within 24 hours with outline and request a quick 15 minute conversation with the key stakeholder(s) to walk through your response. When speaking live make sure you have the answers or meaningful "give and gets" that you can use to formulate a plan that can get them to yes, or, enough feedback from the conversation to move your own internal managers to yes if possible.

At LTK Advisors, we view objections as opportunities to better understand and address a prospect’s concerns. We acknowledge and empathize with their perspective, showing that we value their insights. By reframing objections—whether about price, value, or timing—we position them as pathways to deeper conversations. Using logic, testimonials, and case studies, we provide clear evidence of our offer’s value and alignment with their goals. Open-ended questions help confirm their understanding and commitment, turning objections into trust-building moments. This approach demonstrates credibility and ensures prospects feel heard and confident in their decision to move forward.

Much of this is contextual and can be informed by a consultative approach and thorough questioning during the early part of the sales process. If you find out budget won't be agreed until a meeting in a fortnight's time, you've got an indication of timeframe for follow up. You can often predict objections that may arise, and take action to handle them in advance. You can ask how a client prefers you to follow up, and observe if they're chatty or straight to the point, so you can modify your communications to suit. Delivering a sales presentation is your prime opportunity for finding out what makes your client tick so you can frame your solutions - and your follow up - uniquely around that individual to increase your chances of a sale.

Once objections are clarified and addressed, close that conversation asking for a decision. If it can't be given at that time, request a timeline and ask when best to follow up and to whom if working with multiple stakeholders. If there is a chance the opportunity will sunset on your side, make that clear. And always communicate your desire to win their business and your dedication to making sure the product and service will be a success for your client.

At LTK Advisors, closing the deal is about confidently reinforcing the value we bring while addressing client needs. We summarize the key benefits of our offer, emphasizing how it aligns with their goals. To drive action, we create urgency by highlighting limited availability or time-sensitive opportunities. Trial and assumptive closes are used strategically to gauge readiness and guide the conversation toward agreement. When objections arise, we handle them with empathy and clear solutions, revisiting the ask after resolving concerns. This approach ensures we close deals professionally, building trust and increasing conversion rates.