How would you address a client's concerns about competitors outranking them on search engines?
When you notice competitors consistently outranking your business on search engines, it can be disheartening. However, this challenge is not insurmountable. Understanding the dynamics of Search Engine Optimization (SEO) is the first step to formulating a strategy to climb the rankings. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It's about understanding what people are searching for online, the answers they're seeking, and the words they're using. By optimizing your website and content for these factors, you can improve your visibility in search results.