Stakeholders challenge your branding strategy. How will you align their feedback with your vision?
When you're crafting a branding strategy, it's vital to consider the perspectives of various stakeholders. These can include customers, employees, investors, and partners. Their feedback can be invaluable, providing insights that you might have overlooked. However, aligning their feedback with your vision can be challenging. It's essential to find a balance between staying true to your brand's core identity and adapting to meet stakeholder needs. How do you navigate this complex terrain? The key lies in understanding the motivations of your stakeholders and integrating their feedback in a way that enhances, rather than dilutes, your brand's essence.
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Hengameh ShabaniChief Marketing Officer | Creative Director | Brand creative communication consultant
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Christine AttiehStrategic Content Manager I E-commerce Specialist I Business Development I Strategic Digital Marketing
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Abel Premnath VincentEmpathetic & Emotionally Intelligent Leader | Market Research | Branding | Data Analytics | Digital Marketing |…