Webinar vs podcast: which one is more engaging and interactive for your potential customers?

This is a great way to create leads that come to you for your expertise. This is the best way to create a targeted list because these leads are no longer cold. If you are in sales, you know the feeling of a freezing lead list. These have the highest close ratio. If you can have a webinar, it will increase desire and knowledge around the product or service you are selling. I hope this helps. Happy selling!

People are consumers. As a creator with a podcast you have different access to people. Therefore a podcast is a way to create awareness of you, your brand, and your offer without a direct ask. It's a fun way to develop leads and a non pushy way.

I think webinars are a very powerful tool in lead generation - however they can take much more preparation than a podcast. Once you decide to create a webinar, deliver it and engage with your audience, make sure you repurpose it, whether posting it as a video on your LinkedIn company page or YouTube channel, or emailing it out to your clients. You can also take the text and repurpose it into a blog post or article, and take snippets to make social media posts.

Webinars allow you and your brand to engage with potential customers in real time and interact with them via, chat, Q&A and polls. This also allows you and your brand to become legitimized to potential customers because the can see and interact with you before they buy anything.

Don’t complicate the experience. You can host a webinar on Youtube, Vimeo, and many other free options. The focus and time should be spent on storytelling, value, and your positioning. Be mindful of people’s time. They are there, providing you one of their most coveted resources - time and attention. Now a days to get someone’s attention is twice as hard. Therefore honor them, and make sure to not go over 30 minutes/45 minutes. Also DO NOT forget to provide value. So many a times, I’ve been on webinars where it is a 25 minute pitch and 5 minutes of value. Be the one that people say, “wow if I got this amount of value from this webinar, I can only imagine what I will get for buying the service/ offer.”

One thing I would particularly draw attention to is the immense value of the people you have as guests on your podcast, as opposed to the audience who listen to your podcast. Very often, discussions about podcasts focus on the audience you'll reach. But I've seen ourselves and clients generate lots of new business by inviting potential clients to be guests on a podcast episode / video interview.

Podcast unlike webinars can be timeless. Many podcaster listeners search for information to learn about a specific topic or listen to a story, and often don’t mind the date of upload. If executed correctly, your podcast will always provide you with leads. Also remember that with podcast you are creating not an audience but a community. The community can then be leverage in many different ways. With webinars, it’s about leads and it may take a while to convert that lead to join your community since it’s usually a one time event. The audience is there for a specific purpose.

For those who see visual learners, a webinar has the advantage over podcasts, since you can present slides, share your screen, use the whiteboard, and other tools. On the other hand, for those who listen while driving, walking, etc., the podcast has the advantage, since it is designed for a listening only audience.