What are the benefits of being a guest on a podcast versus hosting your own?

Benefits of being a guest on a podcast: 1. Increased visibility: Being a guest on a podcast allows you to reach a wider audience and potentially gain new followers or customers. 2. Establishing credibility: By sharing your expertise or insights on a podcast, you can establish yourself as an authority in your field. 3. Networking opportunities: Collaborating with podcast hosts and other guests can lead to valuable networking opportunities and potential partnerships. 4. Learning opportunities: Participating in a podcast allow you to gain new insights and perspectives from other experts in your industry. A podcast of your own can be a powerful tool for building your own brand, and establish as a thought leader in your industry.

Another benefit of hosting a podcast is the relationships you’re able to build with your audience and speakers. You can use as a sales tool, to prospect into speakers who are potential buys, build rapport and potentially sell into down the line if there is a good alignment.

Starting a podcast platform for your business or start up and hosting your own gives you a platform to practice public speaking, learn to think on your feet, become more conversational and present your thought leadership skills. Having your own helps you understand how to build a studio, types of equipment and what goes into the production of a vivid media form like podcasting. Finally, having your own show teaches you additional skills which include planning, marketing, design, and content strategy.

One of the best ideas I have ever had was to start a podcast. The second best idea... was to start another podcast. Creating the concept, the artwork, figuring out the technical aspects involved, choosing a hosting platform... I have to admit that it took me a little bit too long to get it rolling. However, when all those aspects were (sort of) in place, the process or thinking about the topics, choosing the guests, recording and posting each episode is simply a great joy! My episodes are mostly in Interview mode, but I mix it up a lot - I can have only one guest, or I can have a group of 3 or 4 people - whatever I feel will make more sense for the specific topic we are talking about.

Having started the first cricket podcast in Australia back in 2012, it has been a long game and one well worth the investment of time. Lots of podcasts come and go and you can make a real impact if you choose to stick with it over time.

Being a podcast guest is a lot less of a time commitment and it positions you as the expert to a new network. However, when you host a podcast, you build a relationship with your listeners and have the frequency to be remembered.

Being a guest on podcast will help your credibility. If you have no experience, don’t worry, just start! Gain experience in speaking and start building your personal brand. Plenty of podcasts that do not cost you anything but a very small amount of time. Be picky and don’t accept any podcast. Do your research. If you want tips, reach out to me so I can guide you on do’s and don’ts! Most of all have fun!

Being a guest on a podcast allows you to tap into an established audience without the time and resource commitment required to host your own show. It offers a unique opportunity to position yourself as an expert in your field, build credibility, and foster relationships with influencers and listeners alike. Additionally, guest appearances can lead to valuable backlinks to your website, enhancing your SEO and driving organic traffic.

Leveraging guest appearances on podcasts can significantly amplify your personal brand and authority within your industry. By tapping into established audiences, you can quickly build credibility and trust, which are crucial for career advancement. Additionally, the networking opportunities with other industry leaders can open doors to collaborations and partnerships that might not be accessible otherwise.

Being a guest on a podcast not only allows you to tap into an established audience but also positions you as an expert in your field without the ongoing commitment of hosting. This can be particularly beneficial for career growth, as it enhances your personal brand and opens up networking opportunities. Additionally, guest appearances can lead to collaborations and partnerships that might not have been possible otherwise.

Deciding between launching your own and being a guest on one gets down to whether you want to own your platform and content or not. Being a repeated guest versus being a host means that you already have some authority in your market and have an established brand.

Questions to consider before deciding on hosting or participating: - What is your niche and is there a lot of content being produced for it already? If yes, what are your chances of getting a significant mindshare? - What's the bare minimum amount of resources you need to hit your podcast KPI? - Can you dedicate time and resources to the same on a weekly/monthly/quarterly basis? - Are you better off partnering with the existing and established podcasts that have the audience I'm targeting?

I think that there is no reason why you could not pursue both and it is very possible that one could lead to the other. For me, I started my podcast first and have been a guest on others since growing my own podcast over time.

Pitching yourself as a podcast guest makes the most sense when you want to deliver a focused message to existing podcast audiences. For example, if you release a book and want to do a PR push. On the other hand, hosting a business podcast makes sense when your goal is to build an efficient source of marketing content.

I do not think you choose.... Since launching the Mitlin Money Mindset I have found it much easier to be a guest on podcasts. Also having a professional setup helps you be a good guest, especially when it comes to sound quality. Doing both is good RIO on the investment of the equipment.

If you are able to concisely explain your podcast to others in a way that clearly conveys your purpose, you are well on the way. When you are clear on your purpose and the content that you produce is congruent with this, you will be able to connect with the audience you are desiring to resonate with.

Although it may sound counter-intuitive, the key to the most successful guest spots I've done on podcasts was to NOT prepare too intensively. Podcasts are most effective when it's a dialog, a real conversation between host and guest. Sure, the guest should have some level of expertise on the topic of the show, but their participation shouldn't be a canned presentation. If you prefer that model, save it for webinars. Be yourself by keeping it loose and conversational.

Something to avoid when you want to be a guest on someone's show: Research the kind of content, conversations and people they normally include on their show before pitching. If the podcast show host interviews entrepreneurs, creatives and business-minded people, like what I do on my show, pitching to promote your book, software app or worse, you are a sales person at a company and want to talk about some SaaS product--it will be a turnoff and you may not get the gig.

One of the best ways to be a good guest is to ensure you have good sound quality. If you do not have a studio from hosting your own podcast make sure you have a quiet location to record. Also, make sure to silence everything in the background, your phone, email pinning...

Being a podcast guest or host offers various benefits. To succeed, identify your target audience and ensure your questions or answers are valuable to them. Value based content is the ultimate key to establishing rapport, gaining trust and building your audience.

As a podcast host develop a process. We have built a solid process at the Mitlin Money Mindset, one that helps put our guests at ease.