All
Sales

What are the best sales analysis techniques for high-growth startups?

Sales analysis is the process of measuring and improving the performance of your sales team, strategy, and tactics. It can help you identify the best opportunities, optimize your resources, and increase your revenue and growth. But how do you conduct sales analysis effectively in a high-growth startup environment, where you face constant changes, challenges, and uncertainties? In this article, we will explore some of the best sales analysis techniques for high-growth startups, and how to apply them to your sales dashboard design.

1 Define your sales goals and metrics

The first step in sales analysis is to define your sales goals and metrics. These should align with your overall business objectives, such as increasing market share, acquiring new customers, or expanding into new segments. You should also choose metrics that are relevant, measurable, and actionable, such as conversion rates, average deal size, customer lifetime value, or retention rates. By defining your sales goals and metrics, you can establish a clear direction and focus for your sales analysis, and track your progress and performance over time.

Add your perspective

Pablo Balseiro

💵 CEO & Founder de B2B Growth Latam | 🌎 Lideramos el Outsourcing Comercial B2B en LATAM | 🚀 Potenciamos Equipos Comerciales | 🎤 Speaker & Mentor
Report contribution
El 90% de las empresas que trabajan con nosotros sólo tienen una métrica de ventas: su facturación (en valor y en volumen). No hay manera de gestionar eficientemente un proceso comercial con un sólo indicador. ¿Cómo hacemos para arribar al objetivo sí sólo nos damos cuenta que no llegamos al final del camino? Por ello recomiendo la ingenieria inversa, es decir, ir del objetivo final hacia el inicio. Creando las métricas adecuadas en cada cado La pregunta: “¿de qué depende que lleguemos a…?” En cada etapa nos ayuda a definir el indicador adecuado en la etapa previa

Translated

Like

2 Segment your sales data

The next step in sales analysis is to segment your sales data. This means breaking down your data into smaller groups based on common characteristics, such as customer type, product category, sales stage, or geographic region. Segmentation can help you uncover patterns, trends, and insights that might not be visible in the aggregate data. For example, you can compare the performance of different segments, identify the most profitable or promising ones, or discover the specific needs and preferences of each segment. By segmenting your sales data, you can tailor your sales strategy and tactics to each segment, and improve your efficiency and effectiveness.

Add your perspective

Pablo Balseiro

💵 CEO & Founder de B2B Growth Latam | 🌎 Lideramos el Outsourcing Comercial B2B en LATAM | 🚀 Potenciamos Equipos Comerciales | 🎤 Speaker & Mentor
Report contribution
No hay manera de salir al mercado sin identificar todos los datos previamente. Cuanto más precisa sea la información, con mayor cantidad de detalles, más precisa será la conversión. A veces podemos pensar que apuntamos a determinado vertical de negocio con tal cantidad de personal ocupado y eso alcanza. Pero es una definición muy genérica, no una adecuada segmentación. Sumando criterios variados de segmentación, seguramente la probabilidad de cierre sea más acertada

Translated

Like

3 Analyze your sales funnel

The third step in sales analysis is to analyze your sales funnel. This is the process of mapping out the journey of your prospects from the first contact to the final purchase, and identifying the key stages, actions, and outcomes along the way. Analyzing your sales funnel can help you understand how your prospects move through the buying process, what factors influence their decisions, and how you can optimize each stage to increase conversions and reduce churn. For example, you can measure the conversion rates, drop-off rates, and cycle times of each stage, and find out where you are losing or winning customers, and why. By analyzing your sales funnel, you can enhance your sales process and customer experience, and boost your sales performance.

Add your perspective

Pablo Balseiro

💵 CEO & Founder de B2B Growth Latam | 🌎 Lideramos el Outsourcing Comercial B2B en LATAM | 🚀 Potenciamos Equipos Comerciales | 🎤 Speaker & Mentor
Report contribution
El funnel de ventas tiene vida propia. Uno es el que definimos al planificar el proceso comercial, pero otro, a veces muy diferente, es el que se va generando en la puesta en marca de la gestión. Puede haber estrategias que en función de los resultados no funcionen y quizá otras que no teníamos en cuenta terminen formando parte fundamental del embudo de ventas. Probar, probar, probar es la clave

Translated

Like

4 Benchmark your sales results

The fourth step in sales analysis is to benchmark your sales results. This means comparing your results with a standard of reference, such as your past performance, your competitors, or your industry averages. Benchmarking can help you evaluate your strengths and weaknesses, identify gaps and opportunities, and set realistic and achievable targets. For example, you can compare your growth rate, market share, customer satisfaction, or profitability with those of your competitors, and see how you stack up against them. By benchmarking your sales results, you can gain a competitive edge and improve your sales performance.

Add your perspective

5 Test and optimize your sales variables

The final step in sales analysis is to test and optimize your sales variables. These are the factors that affect your sales outcomes, such as your pricing, product features, marketing channels, sales scripts, or incentives. Testing and optimizing your sales variables can help you find the best combination of elements that maximize your sales results, and eliminate the ones that are ineffective or detrimental. For example, you can use A/B testing, multivariate testing, or split testing to experiment with different versions of your sales variables, and measure their impact on your sales metrics. By testing and optimizing your sales variables, you can increase your sales efficiency and effectiveness.

Add your perspective

6 Design your sales dashboard

Now that you have learned some of the best sales analysis techniques for high-growth startups, how can you apply them to your sales dashboard design? A sales dashboard is a visual tool that displays your key sales metrics, trends, and insights in one place, and helps you monitor and manage your sales performance. To design an effective dashboard for sales analysis, you should consider selecting the right metrics and KPIs that reflect your goals and progress, using charts and graphs to clearly convey data, segmenting data by filters or drill-down features, analyzing the sales funnel with funnel charts or pipeline charts, benchmarking results with comparative charts, and testing and optimizing variables with test reports.

Add your perspective

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

What are the best sales analysis techniques for high-growth startups?

1

2

3

4

5

6

7

1 Define your sales goals and metrics

2 Segment your sales data

3 Analyze your sales funnel

4 Benchmark your sales results

5 Test and optimize your sales variables

6 Design your sales dashboard

7 Here’s what else to consider

Sales

Rate this article

Thanks for your feedback

More articles on Sales

More relevant reading

What are the best sales analysis techniques for high-growth startups?

1

2

3

4

5

6

7

1 Define your sales goals and metrics

2 Segment your sales data

3 Analyze your sales funnel

4 Benchmark your sales results

5 Test and optimize your sales variables

6 Design your sales dashboard

7 Here’s what else to consider

Sales

Rate this article

Thanks for your feedback

Explore Other Skills