What is the best way to choose work samples for your event production portfolio?

1 Know your audience

Before you choose your work samples, you need to know who you are targeting with your portfolio. Are you looking for corporate clients, nonprofits, festivals, weddings, or something else? What kind of events do they need and what are their expectations? You want to choose work samples that match the type, size, budget, and theme of the events you want to produce. For example, if you want to produce large-scale conferences, you should include work samples that demonstrate your ability to handle logistics, speakers, sponsors, and attendees.

2 Highlight your strengths

Your portfolio should showcase your core competencies and unique value proposition as an event producer. What are the skills and services that you offer and that set you apart from others? Do you specialize in a certain niche, genre, or format? Do you have a signature style or flair? Do you use innovative tools or techniques? You want to choose work samples that highlight your strengths and showcase your creativity, problem-solving, and professionalism. For example, if you are known for creating immersive and interactive experiences, you should include work samples that show how you use technology, design, and storytelling to engage your audience.

3 Choose quality over quantity

When it comes to your portfolio, less is more. You don't need to include every event you have ever produced or worked on. You want to choose work samples that represent your best and most recent work. You also want to choose work samples that are relevant and diverse. You don't want to repeat the same type of event or the same client over and over. You want to show your range and versatility as an event producer. You should aim for around 10 to 15 work samples that cover different aspects of event production, such as planning, execution, marketing, and evaluation.